Copywriter

Description

Job Summary: Responsible for creating textual and multimedia content for various platforms, adapting language to the target persona and monitoring engagement metrics. Key Highlights: 1. Creation of persuasive and technical texts for B2B/B2C campaigns. 2. Collaboration with designers to develop various marketing materials. 3. Reviewing and adapting content for different channels. Will be responsible for writing texts for campaigns, social media, email marketing, blogs, websites, technical documents, and video scripts. **Main Responsibilities:** \- Producing persuasive and technical texts for B2B/B2C campaigns. \- Creating video scripts, storyboards, and multimedia communication materials. \- Collaborating with designers to develop marketing assets (folders, catalogs, social media posts). \- Reviewing, editing, and adapting texts for different channels (website, social media, email). \- Conducting market research, benchmarking, and tailoring language to the target persona (rural producers, construction professionals, machine operators). \- Monitoring engagement metrics and adjusting content based on performance results. **Required Technical Skills:** \- Excellent command of standard Brazilian Portuguese. \- Experience in copywriting and storytelling. \- Basic SEO skills (keyword usage, title optimization). \- Familiarity with editorial workflows (collaboration tools). **Requirements:** \- Bachelor’s degree in Communications, Advertising and Public Relations, Languages, or related fields. \- Writing experience (preferably in B2B/B2C or technical contexts). \- Portfolio featuring diverse writing samples (campaigns, social media content, institutional materials). \- Availability for full-time on-site work in Palhoça/SC. **Preferred Qualifications:** \- Experience in the industrial, machinery, or agribusiness sectors. \- Knowledge of marketing automation tools (e.g., RD Station, HubSpot). \- Intermediate English (technical reading proficiency). \- Basic video editing knowledge (for adapting video script blurbs). **Benefits:** \- Meal allowance; \- Commuting allowance or transportation voucher (VT); \- On-site meals: breakfast, lunch, afternoon snack, and daily fruits; \- Health insurance (effective after 90 days); \- Dental insurance (effective after 90 days); \- Pet health insurance (effective after 90 days) \+10% discount on TUDO DE BICHO products; \- Pharmacy benefits plan (effective after 90 days); \- Partnerships with educational institutions; \- Birthday Day Off. **Additional Information:** \- Work location: Pachecos neighborhood, Palhoça \- SC; \- Working hours: Monday to Friday, from 08:00 to 18:00\. \- Work modality: 100% on-site; \- Employment type: CLT (Consolidated Labor Laws contract) Job Type: Full-time, Permanent CLT Salary: R$3\.000,00 \- R$3\.800,00 per month Benefits: * Medical assistance * Dental assistance * Meal allowance * Food voucher * Transportation voucher