Job Summary: Independently manage and optimize native media campaigns, including performance analysis, planning, and conducting A/B tests. Key Highlights: 1. Autonomy in managing and optimizing native media campaigns 2. Active role in analyzing and improving processes 3. Focus on ROAS, CPA, and VCTR Independently manage and optimize native media campaigns by performing performance analyses and proposing adjustments to improve results. **Proficiency in required systems:** * Native Ads Platforms: Taboola, Outbrain, MGID * Excel / Google Sheets (Pivot Tables, conditional formulas) * Design tools: Canva * AI-powered image creation tools Execute and manage native advertising processes with greater autonomy. Play an active role in analyzing and improving processes, and act as a partner to department heads. Responsibilities: * Planning and optimization of campaigns focused on ROAS, CPA, and VCTR * Budget allocation and scaling decisions * Conducting A/B tests and interpreting results * Data analysis and preparation of weekly reports * Creating and updating playbooks of best practices
João Silva
Indeed · HR
João Silva
Indeed · HR
