Traffic Manager

Description

Job Summary: A Multi-Channel Traffic Specialist to manage, optimize, and analyze digital marketing campaigns, with a focus on performance and results. Key Highlights: 1. Multi-Channel Traffic Management (Meta, Google, TikTok Ads) 2. Data Analysis with Power BI or Metabase 3. Funnel Optimization and A/B Testing * *Remote/Hybrid* * *PJ (Individual Entrepreneur Contract)* * *40 hours per week* * ***MUST RESIDE IN PALHOÇA \-SC!*** **Responsibilities** * Multi-Channel Traffic Management: Planning, execution, and optimization of campaigns on Meta Ads, Google Ads, and TikTok Ads. * Data Analysis: Creation and maintenance of advanced dashboards using Power BI or Metabase to monitor key metrics (CAC, ROAS, LTV). * Funnel Optimization: Collaborate with the Growth team to identify bottlenecks in the lead journey. * A/B Testing: Implement a routine of creative and copy testing focused on performance. * Reporting: Generate weekly reports with clear insights and actionable next steps. **Requirements** * Experience with Meta Ads, Google Ads, and TikTok Ads * Results/performance-oriented mindset (not just "likes") * Strong communication skills to explain complex data in simple terms Employment type: Full-time Compensation: R$1\.518,00 \- R$4\.911,56 per month Work location: On-site