Social Media Analyst

Description

Job Summary: The Social Media Analyst will be responsible for managing brands' digital presence, transforming developments and campaigns into attractive, strategically aligned content. Key Highlights: 1. Manage brand digital presence with strategic and engaging content. 2. Plan and execute editorial calendars, creating compelling topics and captions. 3. Monitor metrics, analyze results, and propose continuous optimizations. Join CBA and Viva Corp and transform your future! If you're driven by new challenges, eager to grow, and want to work in an environment with an excellent organizational climate, join our team! As a SOCIAL MEDIA ANALYST, you will be responsible for managing the entire digital presence of our brands, transforming our developments, campaigns, and institutional narratives into attractive, consistent, and strategically aligned content that reflects each brand’s positioning. This includes planning and executing editorial calendars, creating captions and topics, overseeing creative production with the design and video teams, monitoring metrics, analyzing results, proposing optimizations, strengthening community relationships, and ensuring every post communicates clearly, aesthetically, and purposefully the premium universe of our products. **Responsibilities and Duties** **What awaits you daily:** * Plan, create, and execute brands’ editorial calendars, ensuring coherence, frequency, and strategic direction. * Develop topics, copy, captions, and narratives aligned with each development’s positioning and the customer journey stages. * Oversee and guide content production with designers, photographers, and filmmakers. * Monitor post performance, extract insights, and propose ongoing improvements and optimizations. * Participate in developing digital campaigns focused on awareness, engagement, and lead generation. * Manage the community: respond to messages, route inquiries, and strengthen relationships with followers and prospects. * Analyze real estate market trends, cultural behaviors, and social media movements to inspire new approaches. * Respond to comments and direct messages on brands’ social media channels from both organic and sponsored content. * Collaborate with internal departments and the sales team to align communication, opportunities, and specific needs of each development. * Ensure visual and textual consistency across all digital platforms. * Capture and cover events across digital media. **Requirements and Qualifications** **What we expect from you:** **Prerequisites:** Bachelor’s degree completed in Social Communication, Advertising and Public Relations, Journalism, Marketing, or related fields. **Desirable:** Experience in the Real Estate Market, Instagram Influencer, Active Instagram profile. **Desired Knowledge and Skills:** * Basic design knowledge (creating simple assets in Canva, Photoshop, or any similar tool) * Video editing (CapCut or any similar tool) * Proactive, agile, and solution-oriented mindset * Strong organizational skills and deadline adherence * Excellent writing and digital communication sense * Experience creating reports for managerial reviews * Ability to interpret metrics and drive continuous improvement **Additional Information** Here, you’ll find a collaborative environment filled with competent and committed professionals. Respect and care for natural resources and people are also part of our culture, making CBA the perfect company for you. **Our Benefits:** **** **Meal Allowance:** BRL 800.00 (Benefits Card) — We provide facilities to store and heat your meals; the building has a fully equipped cafeteria with microwaves and utensils. **Transportation Allowance or Commuting Assistance:** BRL 250.00 commuting assistance (Benefits Card) or VT (bus pass card, with 6% payroll deduction). **Education Assistance:** Subject to internal policy based on tenure. **Dental Plan:** If you enroll in Amil, dental coverage is free until 10/01/26. **Health Insurance:** Amil plan, nationwide coverage, with 30% co-payment + 50% company subsidy on the primary insured’s monthly premium. **Gogood Benefit Plan:** Discounts on gyms, pharmacies, pet plans, and Conexa Psychology. **Birthday Day Off** (A paid day off usable within 90 days) **Baby Kit:** A special gesture for new parents. **Annual Bonus:** 1 to 4 salaries, based on goal achievement. Additionally, you’ll have opportunities for internal growth and much more. At **CBA**, we believe that **building goes far beyond erecting structures** — it’s about **transforming people’s lives and fulfilling dreams**. Our purpose is present in every project, every delivery, and every relationship we build. Our **mission** is clear: **to build spaces that transform the future of cities and people**, leaving positive legacies wherever we go and contributing to more human, sustainable, and inspiring urban development. Guided by our **vision for the future**, we aim to **be the benchmark in Southern Brazil for building with excellence, purpose, and belonging**, reinforcing daily our commitment to quality, innovation, and the social impact of our projects. Here, every person is an essential part of this construction. If you seek an environment where **purpose, belonging, and fulfillment** go hand in hand, **welcome to CBA — where we build the future, every day**