Social Media

Description

Job Summary: We are seeking a creative and strategic Social Media professional to develop and execute content strategies targeting facial harmonization practitioners, engaging the audience and boosting online course sales. Key Highlights: 1. Opportunity for professional growth in an expanding business 2. Direct contact with an industry reference 3. Participation in major product launches and digital marketing strategies We are looking for a creative, dynamic, and strategic Social Media professional to join the team at Dr. Vitor Erlacher’s clinic — a specialist in facial harmonization and a market reference. This role focuses on developing and executing content strategies tailored to facial harmonization professionals, aiming to engage audiences, grow a qualified follower base, and drive sales of online courses and mentorships. You will serve as the bridge between the clinical practice’s behind-the-scenes operations and the digital audience, documenting the clinic’s daily activities and producing authentic, relevant social media content — primarily for Instagram and YouTube. Main Responsibilities: - Plan, produce, and publish daily content for Instagram (feed, stories, reels) and YouTube, targeting facial harmonization professionals; - Accompany Dr. Vitor in person at the clinic, documenting treatment backstages, procedures performed, and other daily clinical moments; - Create educational, promotional, and inspirational content communicating the Doctor’s expertise and promoting online courses, mentorships, and training programs; - Engage with the audience by responding to comments and messages, fostering community relationships and engagement; - Curate market trends and industry references in facial harmonization to inspire new content ideas; - Collaborate with the sales and strategy teams to align campaigns, launches, and promotions; - Monitor post-performance metrics and generate periodic reports with insights and improvement opportunities. Desirable Qualifications: - Prior experience producing social media content (Instagram, YouTube, TikTok or similar); - Knowledge of audience engagement and growth strategies on Instagram and YouTube; - Familiarity with basic video and image editing tools (CapCut, Canva, InShot or others); - Proactive, communicative profile with a creative eye and storytelling ability; - Interest in or familiarity with aesthetics and facial harmonization is a plus; - Organized, responsible, and results-oriented. Advantages (not mandatory): - Prior experience in the infoproduct or online education market; - Basic knowledge of copywriting or digital marketing; - Fundamental understanding of social media metrics and data analysis. Benefits: - Bonuses for achieving targets. - Opportunity for professional growth in an expanding business; - Direct contact with a facial harmonization market reference; - Participation in the backstages of major product launches and digital marketing strategies. Employment Type: Full-time Monday to Friday, standard business hours, with availability for travel. Employment Type: CLT (formal employment contract) Compensation: R$2.500,00 – R$3.500,00 per month Benefits: * Meal allowance * Transportation allowance