Junior CRM Analyst

Description

Job Summary: A Marketing professional who will assist in executing and optimizing CRM campaigns, monitoring data, and engaging in strategic collaboration. Key Highlights: 1. Support for executing CRM campaigns and managing CRM customer journeys. 2. Data monitoring and identification of optimization opportunities. 3. Cross-departmental collaboration and participation in A/B tests for Growth. Description: Essential Requirements: * Education: Currently pursuing or completed undergraduate degree in Marketing, Business Administration, Engineering, Statistics, or related fields. * Prior experience in CRM or Growth. * Knowledge of CRM concepts, Digital Marketing, Customer Journey, and copywriting. * Analytical skills to work with numbers, spreadsheets, and reports, with attention to detail. * Familiarity with CRM tools (e.g., Clevertap, Braze, or similar) and Analytics platforms. Bonus Points if you have: * Completed courses or certifications in CRM, Growth Marketing, or Data Analysis. * Knowledge of SQL and/or basic HTML (for email editing). * Experience in technology companies, e-commerce, or mobile applications (B2C). * Familiarity with Growth metrics (CAC, LTV, Churn, Conversion). Your Day-to-Day Responsibilities Will Include: * Campaign Execution Support: Assist in configuring and launching CRM campaigns across Push Notification, Email Marketing, WhatsApp, and In-App Messages channels to ensure efficient and relevant communications at each user touchpoint. * Customer Journey Management: Support the creation, segmentation, and maintenance of automated CRM journeys in Clevertap, ensuring automations function correctly and deliver seamless, personalized experiences. * Data Monitoring: Monitor campaign performance metrics daily (e.g., open rates, click-through rates, conversions), generate reports, and identify optimization opportunities to enhance communication outcomes. * Coupon Management: Support budget control for CRM coupons, ensuring correct application and tracking of results to maximize the impact of incentive campaigns within the app. * Testing and Optimization: Participate in A/B testing and Growth experiments to validate hypotheses, generate insights, and support continuous improvement initiatives. * Cross-Departmental Collaboration: Work closely with the Growth team, sharing CRM insights that contribute to more effective strategies and sustainable user base growth. 2511140202461868575