Communication Analyst

Description

Job Summary: A digital marketing professional focused on social media management, editorial planning, metrics analysis, and digital content development. Key Highlights: 1. Strategic management of social media and digital channels. 2. Creation and development of diverse content for digital platforms. 3. Monitoring and support for digital marketing campaigns. Main Responsibilities \* Social media planning and management: developing editorial proposals, curating images and content, organizing schedules, assigning tasks, and scheduling posts. \* Monitoring and managing digital channels (Instagram, Pinterest, YouTube, and TikTok). \* Preparing performance reports with metrics analysis, identifying successes, opportunities, and strategic adjustments. * Preparing (designing layouts) and distributing content for blogs, newsletters, and email, as well as digital materials (invitations, Instagram carousels, emails, newsletters, WhatsApp assets, and digital brochures) for stores and franchisees. \* Editing short videos and preparing internal presentations. \* Providing strategic support to the marketing team, communications advisory, and related departments. \* Developing and updating landing pages. \* Monitoring the WhatsApp channel in coordination with sales teams. \* Implementing and monitoring digital tools and resources. \* Supporting paid traffic campaigns (Meta and Google), content promotion, and image editing. Requirements \* Experience in digital marketing and social media management. \* Knowledge of editorial planning and metrics analysis. \* Intermediate to advanced English proficiency. \* Spanish knowledge is considered a plus. \* Willingness to travel. \* Must reside in Florianópolis or surrounding areas. Conditions \* On-site work arrangement. \* Monday to Friday, from 8:30 AM to 6:00 PM. \* Competitive salary commensurate with the role. \* Meal or food allowance (Flash). \* Transportation allowance. Job Type: Full-time CLT Compensation: R$3\.500,00 \- R$4\.500,00 per month Benefits: * Education allowance * Company mobile phone * Free parking * Life insurance * Meal allowance * Transportation allowance Work Location: On-site