E-commerce Analyst

Description

Job Summary: Responsible for revenue growth across B2B and B2C digital channels, working analytically and technically to ensure continuous improvement in revenue, conversion, and margin. Key Highlights: 1. Dynamic and challenging work environment 2. Focus on professional growth and innovation 3. Owner mindset and strong analytical ability Who We Are? Grupo Paccini is an established company with over 40 years of experience in the automotive parts market, specializing in cooling and climate control systems. Present in six Brazilian states, we are recognized for our innovation and ambitious goals. At Grupo Paccini, we provide a dynamic and challenging work environment, offering all necessary tools for professional development. Grupo Paccini comprises four companies: Paccini Distribuidora, Macrocar, Procooler, and Leader **Locations:** SP \| SC \| Americana/SP \| RS \| PR \| RJ **Job Description:** **Employment Type:** PJ **Location:** Palhoça \- SC **Working Hours:** Monday to Friday, 8:00 AM to 6:00 PM Job Objective To be directly responsible for revenue growth across digital channels (proprietary websites), operating analytically, technically, and performance-oriented to ensure continuous improvement in revenue, conversion, margin, and customer experience in both B2B and B2C environments. **Responsibilities:** Collaborate on planning and execute strategies to grow B2B and B2C revenue in online stores; **Manage the full sales funnel:** traffic / conversion / repeat purchase; **Monitor KPIs:** Revenue / ROAS / CAC / Conversion Rate / Average Order Value / Stockouts vs. Lost Revenue / Margin; Technically operate the Wake Commerce platform, including catalog management, pricing, inventory, B2B commercial rules, and site performance (UX, CRO, checkout); Technical language proficiency for alignment with IT teams, integrators, and vendors, with practical understanding of APIs and ERPs; **Planning and management of paid media:** Google Ads (Search, Shopping, Performance Max), Meta Ads Campaign structure and creative execution (briefing, performance analysis, A/B testing) **SEO activities (technical and content):** Site architecture, categories, product pages, top-of-funnel and mid-funnel content Work with B2B clients, managing client-specific pricing, commercial terms, recurring orders, differentiated price lists, credit, payment terms, and negotiations; **Mandatory Requirements:** Completed or ongoing undergraduate degree Minimum 4 years of experience in e-commerce Experience in medium-to-high complexity environments (multiple channels, large catalogs, ERP integration, critical inventory control) Analytical and data-driven profile Proficiency in spreadsheets (Excel or Google Sheets). **Preferred Qualifications:** **Experience with robust platforms:** Wake Commerce, VTEX, Shopify Plus, Tray, etc. Knowledge of Google Ads and Meta Ads Experience with API and ERP integrations Familiarity with Sankhya platform Experience in the automotive or automotive parts sector. **Behavioral Profile:** Hands-on profile Strong analytical ability Clear communication with technical and commercial teams Owner mindset (accountability for results) Organization and prioritization skills Data-driven decision-making capability Don’t miss this opportunity to grow and join an innovative team! Come join us!