Here, things really happen! We are Studio Z Ouze, a single company that brings together two brands among the largest in Brazil in footwear retail and the financial market. More than 100 stores across 16 states, a team of over 2,000 people, and one goal: **deliver accessible fashion and credit with quality and speed**. Our business is simple: offer what our customers need, always with innovation, energy, and focus on results. That's how we started 49 years ago, and that's what we continue doing every day. If you're looking for a dynamic environment full of opportunities where your work makes a difference, it makes perfect sense for you to live our purpose of "delighting people in a democratic and accessible way" with us**.** **Our way of being** We Make It Happen \| Proactive \| Accelerated \| Collaborative \| Optimistic with feet on the ground **Our values** Delight \| Bold Innovation \| Collaboration \| Commitment to results \| Transparency **\#JoinSTZ \#JoinOuze and let's grow together!** **Responsibilities and duties** * Integrated planning of retail calendar campaigns for Studio Z and Ouze's social media channels, interfacing with Trade; * Planning and execution of content for the brands' social media platforms, such as Instagram and TikTok; * Develop social media strategy for our branding campaigns, providing insights from reports and contributing past experiences; * Participate in strategic planning of marketing campaigns and digital marketing actions focused on lead generation, increasing visits and clicks, and optimizing conversions throughout the marketing and sales funnel; * Scripting, recording, and editing videos for social media content; * Develop briefs for social media headlines, publication creatives, and digital performance ads; * Analyze performance and organic sales results via social media, interfacing with the e-commerce team; * Develop monthly social media growth reports and analysis; * Weekly follow-up of results, interfacing with the e-commerce team; * Monitor and ensure brand language consistency, guiding the customer service team in interactions; * Manage pre-defined budgets within the annual budget allocation; * Plan, direct, and manage influencer content for the brand; * Plan performance strategies focused on awareness, considering the main KPIs of the area; * Weekly follow-ups with relevant departments. * Ensure and align execution of the commercial calendar with CRM and e-commerce teams; * Plan and approve content for email marketing, SMS, Push notifications, and WhatsApp, together with the CRM team; * Plan and execute actions for store openings, focusing on CRM strategy; * Interface with Internal Marketing to align ongoing communications; **Requirements and qualifications** Bachelor’s degree (Social Communication, Advertising, Journalism, Marketing) Be a heavy user of social media and passionate about content creation Knowledge of Excel Understanding of communication metrics Familiarity with reporting tools and performance optimization tools **Additional information** Important information you should know: **What will be my workplace?** Corporate office in greater Florianópolis/SC, next to Shopping Itaguaçu. **What will be the work model?** On-site **What will be my working hours?** From 08:30 to 18:33 with a 01:15 break, Monday through Friday. **And what are the benefits and partnerships?** Meal voucher or food allowance (Alelo); Transportation allowance; Discount program for use in Studio Z stores; Psychological, nutritional, and legal support (Auster); Profit-sharing plan (PLR - annual); Partnership with gyms and studios (TotalPass); Telemedicine (Salvia); Corporate university and learning platform (Exame Witseed); Health insurance (Bradesco) and dental plan (Prevident); Partnership with Sesc with nationwide coverage. Here, things really happen! We are Studio Z Ouze, a single company that brings together two brands among the largest in Brazil in footwear retail and the financial market. More than 100 stores across 16 states, a team of over 2,000 people, and one goal: **deliver accessible fashion and credit with quality and speed**. Our business is simple: offer what our customers need, always with innovation, energy, and focus on results. That's how we started 50 years ago, and that's what we continue doing every day. **If you're looking for a dynamic environment full of opportunities where your work makes a difference, it makes perfect sense for you to live our purpose of "delighting people in a democratic and accessible way" with us.** **Our way of being** We Make It Happen \| Proactive \| Accelerated \| Collaborative \| Optimistic with feet on the ground **Nossos valores** Delight \| Bold Innovation \| Collaboration \| Commitment to results \| Transparency \#JoinSTZ \#JoinOuze and let's grow together!