Performance Analyst

Description

Job Summary: We are seeking a strategic and operational Performance Analyst to analyze results, connect data with action, and optimize paid media campaigns. Key Highlights: 1. Strategic and operational performance analysis. 2. Optimization of paid media campaigns and budget management. 3. Data analysis and delivery of actionable insights. WORK HOURS: 08:12 \- 18:00, Monday to Friday BENEFITS: Meal Voucher (VR), Transportation Voucher (VT), Health Insurance, Dental Insurance, Pharmacy Benefit, GYMPASS We are looking for a Performance Analyst to work strategically and operationally on analyzing performance results for the Ferramentas Kennedy and Super PRO groups. This person will connect data with action by monitoring channel KPIs daily (e\-commerce, telesales, manufacturing, paid media, and CRM), identifying opportunities, monitoring risks, and delivering clear guidance to sales, marketing, and executive teams. This role is ideal for someone with an analytical mindset, attention to detail, and energy to support rapid decision-making — always focused on results. Responsibilities · Plan, configure, and optimize paid media campaigns (Meta Ads, Google Ads, and TikTok Ads). · Create, test, and scale performance-focused campaigns. · Manage budgets, track ROI/ROAS targets, and ensure delivery efficiency. · Monitor metrics daily and generate clear reports with actionable insights for relevant departments. · Collaborate with creative and content teams to develop consistent, high-impact campaigns. · Test new approaches, audiences, creatives, and ad formats. · Evaluate the funnel and customer journey: session → PDP → cart → checkout → order. · Conduct Excel-based analyses, manipulate large datasets, and translate information into practical campaign guidance. Requirements · Proven experience in paid traffic and e\-commerce. · Proficiency in Meta Ads and Google Ads platforms. · Knowledge of conversion funnels, remarketing, and performance analysis. · Solid understanding of metrics: ROAS, CAC, CTR, conversion rate, LTV, and margin. · Analytical profile, goal-oriented, and problem-solving mindset. · Intermediate Excel skills Preferred Qualifications · Experience running performance campaigns for e\-commerce. · Familiarity with GA4, Looker Studio, and attribution models. · Basic knowledge of copywriting and CRO (Conversion Rate Optimization). Employment Type: Full-time, CLT (Consolidation of Labor Laws) Compensation: R$4\.000,00 per month Benefits: * Health insurance * Dental insurance * Life insurance * Meal voucher * Transportation voucher Experience: * Customer service (preferred)