**Company Description** **About the Company:** Tivoli Hotels & Resorts was founded in 1933 with the opening of Tivoli Avenida Liberdade Lisboa, one of the most iconic hotels in Lisbon, Portugal. With over 85 years of experience, Tivoli distinguishes itself through a portfolio of unique and authentic properties—each with its own distinct personality—united by an elegant and timeless atmosphere reflecting the *savoir faire* of generations of hoteliers. Tivoli is part of the ***Minor Hotels*** group and currently operates 13 properties across Portugal, Brazil, and Qatar. Whether in cosmopolitan cities, romantic retreats, or idyllic beaches, Tivoli invites you to live like a local in these destinations—within luxurious contemporary or historic hotels—welcoming guests and customers with warm, genuine hospitality. **About the Hotel:** Located in the Jardins neighborhood—one of São Paulo’s most prestigious districts—and just one block from Avenida Paulista, Tivoli Mofarrej São Paulo is the perfect choice for experiencing the very best of the city. With all the comfort of a five-star hotel and the finest view of São Paulo’s capital, the hotel transforms guests’ stays into unique experiences—whether for travelers or locals seeking special treatment at the Anantara Spa or even at the *Seen* Restaurant & Bar, which offers a privileged view of São Paulo’s stunning skyline and enlivens the city’s nights. In addition, cozy guestrooms, Latin America’s largest and newest presidential suite, state-of-the-art meeting rooms, an outdoor pool, and the Must Bar—a must-visit spot for jazz lovers in São Paulo—make Tivoli Mofarrej São Paulo your ideal destination to discover São Paulo. View other available positions at this property and in the region (Brazil): https://bit.ly/Minor-VagasTivoliBrazil **TIVOLI MOFARREJ SÃO PAULO** Alameda Santos 1.437, Cerqueira César, São Paulo, Brazil, 01419-001. T: +55 (11) 3146-5900 | E: recrutamento.tspm@tivolihotels.com www.tivolihotels.com www.minorhotels.com **Job Description** As a member of Minor Hotels Brazil’s Marketing team, the Marketing Analyst will be responsible for planning and monitoring digital marketing strategies for Minor Hotels located in Brazil, focusing on driving direct bookings and strengthening brand and hotel digital presence in the country. **Brief Overview of Responsibilities:** * Plan and monitor Google Ads (Search, Display, and Discovery) and Meta Ads (Instagram/Facebook) campaigns, with a focus on conversion (direct bookings). * Monitor cost per booking daily and adjust bids and target audiences to maximize return on advertising spend (ROAS). * Implement remarketing strategies for users who abandoned their carts on the booking engine. * Coordinate posting schedules across properties (e.g., Tivoli Mofarrej, Tivoli Praia do Forte, etc.), ensuring each brand maintains its distinct tone of voice. * Curate user-generated content (UGC) and support coordination with digital influencers during hotel visits. * Monitor social media mentions and reviews, engaging when necessary to safeguard online reputation. * Create and send newsletters to the guest database featuring seasonal offers, holiday packages, and loyalty program benefits. * Manage the database for segmented email campaigns (e.g., families, couples, corporate clients). * Update official websites with optimized content to improve organic search rankings. * Maintain up-to-date hotel profiles—including photos, operating hours, and responses to user queries. * Support the sales team in reviewing photos and descriptions on platforms such as Booking.com and Expedia to ensure brand consistency. * Extract data from Google Analytics 4 (GA4) and other systems to generate monthly digital performance reports. * Monitor digital initiatives of direct competitors in Brazil. * Propose innovations based on domestic and international traveler behavior. **Qualifications** **Education:** * Bachelor’s degree in Marketing, Communications, Business Administration, or related fields. **Language Proficiency Requirements:** * Portuguese: fluency in reading, speaking, and writing (mandatory); * English: fluency in reading, speaking, and writing (mandatory); * Fluency in additional languages is a plus; **Technical Qualifications:** * Analytics: Google Analytics 4, Google Ads, Google Search Console, Looker Studio. * Advertising Platforms: Google Ads, Meta Business Suite. * CRM: Salesforce, RD Station, Pmweb, Hubspot. * Design/Content Creation: Canva or Adobe Pack (basic level), website CMS. * Microsoft Tools: Windows, Word, Excel, PowerPoint, Outlook. * Proven experience in digital marketing, graphic design tools, and social media management. * Excellent planning and organizational skills; **General Skills:** * Attention to detail, speed, and accuracy in task execution; * Results orientation: understanding business, guest, and customer needs; * Ability to collaborate cohesively with colleagues as part of a team and under minimal supervision; * Commitment to confidentiality of guest information and business- and brand-related data; * Passion for service; * Enthusiasm; * Creativity; * Organization; * Planning; * Engagement and commitment. **Additional Information** **Employment Type & Benefits:** * Employment type: CLT (Consolidação das Leis do Trabalho); * Working hours: 9:12 AM to 7:00 PM; * Work schedule: Administrative (5 days on, 2 days off); * On-site work; * Health insurance; * Dental insurance; * Group life insurance; * Transportation allowance; * Meal allowance (iFood card); * On-site meals; * Uniform; * Service charge (gratuity); * Birthday day off; * Special rates for using company accommodation and outlet services. **\*\*FRAUD ALERT\*\*** *Dear Candidates,* *We are aware that certain individuals, acting in bad faith, have impersonated recruiters and are offering employment contracts on behalf of TIVOLI MOFARREJ SÃO PAULO and SEEN SÃO PAULO.* *These requests have been made by third parties using email accounts containing our brand names to solicit candidates’ personal document numbers—and even payments—for purported services. Accordingly, we clarify that Tivoli Hotels & Resorts does not request any form of payment, product purchase, or service acquisition from job applicants.* *Sincerely,* ***Recruitment & Selection Team*** **TIVOLI MOFARREJ SÃO PAULO** Alameda Santos 1.437, Cerqueira César, São Paulo, Brazil, 01419-001. T: +55 (11) 3146-5900 | E: recrutamento.tspm@tivolihotels.com