Copywriter

Description

Job Summary: Responsible for developing creative and optimized content for various digital channels, collaborating with teams and analyzing metrics for marketing campaigns. Key Highlights: 1. Creative and optimized content development for multiple channels 2. Collaboration on digital marketing strategies and performance campaigns 3. Analysis of metrics for ongoing content adjustments and improvements **Responsibilities:** ● Develop creative and engaging copy for websites, blogs, marketing emails, social media, and digital ads; ● Adapt the brand's tone of voice to different channels and audiences; ● Optimize content using SEO (Search Engine Optimization) techniques to improve search engine performance; ● Create and review scripts for videos, podcasts, and other digital media formats; ● Collaborate with designers to effectively align text and visual elements; ● Stay up to date on digital marketing trends, tools, and best practices. ● Analyze and interpret content performance metrics to support continuous adjustments and improvements; ● Ensure all content complies with brand style guidelines and identity standards; ● Plan and execute content marketing campaigns, including keyword research and persona definition; ● Create impactful calls-to-action (CTAs) to increase audience conversion and engagement; ● Develop and maintain an editorial calendar to ensure consistent content delivery; ● Review and edit content produced by other team members, providing constructive feedback and improvement suggestions; ● Conduct A/B testing across different content formats to evaluate effectiveness and audience acceptance; ● Collaborate with the marketing team to develop strategies integrating content campaigns with branding initiatives; ● Participate in cross-departmental meetings to align marketing objectives and ensure message consistency across the brand; ● Research and understand the target audience to create content that meets their needs and interests; ● Monitor and manage the brand’s online reputation by responding to comments and engaging with the audience. **Education and Requirements:** ● Bachelor’s degree in Advertising and Public Relations, Marketing, Languages, or related fields; ● Experience in digital marketing strategies, multi-channel content production, and performance campaigns; ● Experience in SEO and content performance analysis is considered a plus. **Desirable Qualifications:** ● Proficiency in advanced copywriting and storytelling techniques; ● Practical knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs, Yoast, etc.); ● Marketing automation platforms (HubSpot, RD Station, Mailchimp, etc.); ● Content management in CMS (WordPress, Wix, etc.); ● Familiarity with Google Ads, Meta Ads, and LinkedIn Campaign Manager; ● Basic understanding of UX writing and user journey; ● Fundamental knowledge of digital design and tools such as Canva, Figma, or Adobe Creative Cloud; ● Analytical ability to read and interpret campaign performance metrics; ● Intermediate English (reading and writing) for researching and referencing international content; ● Spanish is considered a plus. **Location:** BRASIL HEADQUARTERS \- Jardim Paulista \- São Paulo \- SP **Working Hours:** To be determined **Salary Range:** R$ 6\.100,00 to R$ 6\.300,00 (approximate value; subject to change) Employment Type: Full-time CLT Compensation: R$6\.100,00 \- R$6\.300,00 per month Benefits: * Health insurance * Dental insurance * Childcare allowance * Commercial partnerships and discounts * Life insurance * Meal allowance * Transportation allowance