Strategy & Intelligence Lead

Description

Summary: This role involves leveraging data and consumer insights to develop strategic recommendations, analyze performance, and drive growth for clients, presenting findings to senior stakeholders. Highlights: 1. Utilize consumer intelligence for strategic planning and audience profiling. 2. Drive growth through market, competitor, and category analysis. 3. Present insights and business cases directly to senior client stakeholders. Responsibilities: \- Use consumer intelligence platforms (GWI, TGI, Statista) to build audience profiles, uncover behavioural trends, and inform strategic planning; \- Conduct market, competitor, and category analysis to identify untapped growth levers; \- Analyse paid media performance across search, social, and programmatic and translate results into strategic recommendations; \- Build and maintain client dashboards, reports, and data models using Looker Studio, Power BI, Tableau, or similar; \- Synthesise data from GA4, ad platforms, CRM systems, SEMrush, and research tools into cohesive strategic narratives; \- Develop measurement frameworks and KPIs rooted in commercial outcomes — revenue, ROAS, LTV, CAC, retention; \- Identify where spend is working, where it's leaking, and where the next opportunity sits; \- Present insights directly to senior client stakeholders — making the business case, not just the data case; \- Partner with account directors, media teams, and strategists to shape briefs, pitches, and quarterly business reviews. Requisitos Experience with consumer intelligence platforms — GWI, TGI, or similar; Ability to think beyond media metrics — connecting cultural, behavioural, and category trends to commercial strategy; Proficiency in at least two of: Power BI, Tableau, Looker Studio, or equivalent; Strong working knowledge of GA4, Google Ads, Meta Ads Manager, Google Search Console; Commercial instinct — you connect data to revenue, margin, and growth strategy; Excellent presentation and storytelling skills for non\-technical stakeholders; Self\-starter who can manage multiple client accounts simultaneously. Desejável Experience with additional research tools (YouGov, Mintel, Nielsen); CRM/CDP experience (HubSpot, Salesforce, Segment); Familiarity with attribution modelling or marketing mix modelling; 6\+ years blending strategy/planning with analytics, BI, or performance marketing — agency experience strongly preferred.