CRM IT Systems Manager

Description

Responsible for managing the Bank's CRM platforms, integrations, capabilities, campaigns, personalization, and marketing automation, ensuring the evolution of the customer relationship ecosystem, orchestration of customer journeys, and execution of commercial and communication actions across various digital and messaging channels. **Responsibilities and duties** This position will play a strategic and leadership role in solutions supporting segmentation, personalization, cross-channel integration, measurement, automation, and offer management—connecting business areas, technology, marketing, growth, and commercial support. Acronyms: * **CXP**: Integration layer connecting bank channels and systems with the CRM campaign ecosystem; * **PED (Adobe Target)**: Campaign segmentation and personalization across digital channels; * **GPC (Adobe Campaign)**: Campaigns for messaging channels; * **FAM (Insider One)**: Marketing automation for Growth and Finance, plus segmentation and personalization in messaging channels; * **GCJ**: Event management, data collection, and server-side tagging for Adobe/Target; * **DYN (Microsoft Dynamics)**: Support for B2B planning and relationship management within Safra Invest; * **AAC**: Management of actions and offers for Individuals displayed in the Cockpit; * **GMK**: Management of actions and offers for Legal Entities displayed in the Cockpit. **Requirements and qualifications** Experience managing IT teams focused on CRM. **Additional information** * Academic and technical training programs; * Career advancement opportunities; * Meal and food allowances; * Transportation allowance; * Health and dental insurance; * Life insurance; * Special conditions on our financial products; * Daycare / Nanny assistance; * Educational incentive; * Totalpass; * J. Safra Club (discounts at pharmacies, leisure, wellness and health, education, and summer camp on the southern coast of São Paulo). * ***JOIN OUR TEAM OF SPECIALISTS!*** For 180 years, we have navigated the financial markets of Brazil and the world. With over 9,000 specialists and a presence in 28 countries, we are today the 4th largest private bank in Brazil. Our history and stability give us confidence to continue innovating. We invest in technology and create tailored solutions to care for those who trust us: customers, suppliers, and our specialists—our employees. Here, you will find an institution built by people who value partnerships, learn from experience, and transform adverse scenarios into new opportunities. We are a diverse, multi-generational team offering career opportunities across many areas. \#SejaEspecialista \#SejaSafra \#VenhaSerSafra