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Job Summary: We are looking for a professional to plan, execute, and optimize mobile user acquisition campaigns, manage budgets, and ensure end-to-end tracking integrity in a dynamic environment. Key Highlights: 1. Dynamic and results-oriented environment 2. Ownership, autonomy, and accelerated learning 3. Building something great at a growing company **About Us** We are constantly evolving \- strengthening our infrastructure, expanding our capabilities, and advancing to the next level of digital entertainment in Brazil. We remain pioneers, driven by ambition, technology, and a focus on scale. We operate in real time, with millions of decisions happening every second, and we seek people who want to grow alongside this journey. Here, you will find a dynamic and results-oriented environment where ownership, autonomy, and accelerated learning are part of everyday life. We value those who leverage technology, embrace challenges, and aim to build something great. If you want to join a continuously evolving company that is raising the bar and opening new opportunities, Apostou may be your next step. **KEY RESPONSIBILITIES** * Plan and execute mobile user acquisition campaigns on Google UAC, Meta App Ads, Apple Search Ads, TikTok for Business, and specialized mobile ad networks (DSPs). * Manage Apostou.bet’s mobile budget with daily optimization of bids, creatives, audiences, geolocation, and scheduling — targeting aggressive CAC FTD and ROAS D\-0 metrics. * Implement and monitor deep\-linking events, SKAdNetwork (iOS 14\+), and postbacks in MMPs (Appsflyer, Adjust, Singular) — ensuring end-to-end tracking integrity. * Design and guide the production of mobile-specific creatives — short vertical videos, playable ads, dynamic banners — in collaboration with the Content team. Optimize the full mobile funnel — impression → click → install → registration → FTD* → D7/D30 retention — working closely with Lifecycle & CRM to monitor post\-activation performance. * Conduct continuous A/B tests on mobile — creatives, bidding strategies, look\-alike audiences, formats, geolocation — with hypotheses, controls, and statistical interpretation. * Monitor key mobile metrics (CPI, CAC FTD, ROAS D\-0, D7/D30 retention, LTV per channel) and report weekly to the Head of Performance Marketing. * Implement active protection against mobile fraud — install fraud, click injection, device farms, SDK spoofing — using anti-fraud tools and rules within MMPs. * Support the ASO (App Store Optimization) strategy for Apostou.bet on Google Play and Apple App Store, optimizing organic conversion as a complement to paid media. * Experiment with new mobile channels and networks (Kwai, native TikTok mobile, specialized DSPs, emerging networks) as operational maturity allows. * Collaborate with Technology & Product teams on mobile event instrumentation, ensuring proper SDK functionality and integration enhancements. * Collaborate with the Performance Marketing Specialist on tracking validation, attribution governance, and reconciliation between MMP and data warehouse. * Ensure regulatory compliance of mobile campaigns — SPA, CONAR, Apple/Google policies for betting apps, responsible gaming. * Leverage AI as an extension of technical work — hypothesis generation for testing, performance analysis, creative variant creation, bidding optimization, and fraud detection. Requirements: **What We Expect From You \| Mandatory for This Role** * Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, Public Relations, or related fields. * Minimum 3 years of experience in digital paid media, with specific focus on mobile/app marketing in high-volume verticals (iGaming, fintech, mobility, games, digital entertainment). * Proven hands-on experience operating MMPs and SKAdNetwork is mandatory. * Advanced management of Google UAC, Meta App Ads, Apple Search Ads, and TikTok mobile. * Tools — GA4, Firebase, Looker/Power BI, advanced spreadsheets, basic SQL. **Nice-to-Have Qualifications That Will Strengthen Your Application:** * iGaming experience is a significant advantage. * Appsflyer Certified Partner, Adjust Certified, Google Ads certifications, Meta Blueprint, TikTok Academy.
