Internship Position

Description

Job Summary: Pontifícia Universidade Católica do Paraná (PUCPR) is seeking a CRM Intern to support data collection, organization, and analysis; CRM configuration; and execution of marketing campaigns—with emphasis on social impact. Key Highlights: 1. Focus on social impact and purpose through education and health 2. Development in CRM, marketing automation, and data analysis 3. Collaboration with Marketing and Sales teams in a welcoming environment Do you want to help build a fairer and more solidarity-based society? **PUCPR**, part of the Marista Group, is looking for a professional who desires a meaningful workday—filled with purpose and committed to a mission that positively impacts the lives of those most in need, through education and healthcare. PUCPR Curitiba’s Marketing Directorate is seeking a CRM Intern to join our CRM team, sharing our values and contributing to a fairer and more inclusive society. We are committed to creating a welcoming workplace where all voices are heard and valued. We believe in Diversity and Inclusion, and therefore encourage Black and Indigenous candidates to apply for this position. What do you think? Does this opportunity match your profile? **Responsibilities and Duties** * Support **customer data collection, organization, and analysis**, contributing to CRM and Growth strategies; * Assist in **CRM configuration, customization, and maintenance**, under senior team guidance; * Participate in implementing **relationship nurturing workflows and automated customer journeys**, focusing on lead nurturing and conversion; * Support **CRM campaign execution** (e\-mail, WhatsApp, SMS, etc.) and creation of **audience segmentation**; * Collaborate with **Marketing and Sales teams** to ensure system integration and data quality; * Support **record updates, registrations, and CRM user assistance**; * Monitor **engagement and conversion metrics**, providing insights to optimize campaigns; * Support **benchmarking and market analysis**, tracking competitor activities; * Assist in **operating and automating campaigns on platforms such as RD Station**, including workflows, segmentation, and performance reports; * Participate in **training sessions and operational routines** to develop proficiency in CRM, marketing automation, and data analysis tools. **Requirements and Qualifications** **What You Need:** * Currently enrolled in **Administration, Marketing, Production Engineering, Data Science, or related fields**; * Interest in **CRM, marketing automation, and data analysis**; * Basic knowledge of **CRM systems** (e.g., Salesforce, HubSpot, RD Station, Microsoft Dynamics, Pipedrive); * Strong analytical ability and curiosity to interpret KPIs and propose improvements; * Good communication skills, proactivity, and organizational capacity to manage routines and deliverables; * Ability to collaborate effectively across different departments. **Nice-to-Have Skills:** * Passion for **technology, innovation, and customer-centricity**, pursuing excellence in relationship management; * Interest in **Growth Marketing and Customer Experience**; * Familiarity with **automation tools** (Make, Zapier, n8n, etc.); * Basic knowledge of **Google Sheets, Power BI, or Looker Studio**; * Prior experience (academic or personal) with **digital campaigns, e\-mail marketing, or automations**; * Eagerness to continuously learn and grow professionally in the **CRM and Growth** field. **Additional Information** **What You’ll Find Here:** * Meals at Marista Bistro: We provide meals on-site during in-person internship days; * Life Insurance; * Transportation Allowance; * Quality of Life Program; * Zenklub: Access to telehealth mental health consultations, with two free monthly sessions; * “Conte Comigo” Program: Multidisciplinary team available for social support, legal advice (excluding labor-related matters), financial and retirement consulting; * Benefits Club: Partnerships with companies across various sectors, offering special discounts on services and products; * Free Parking; * Possibility of remote work up to two days per week. **Schedule:** Monday to Friday, from 1:30 PM to 7:30 PM **Location:** PUCPR – Curitiba Campus If you wish to join a team shaping tomorrow’s world, we’d love to meet you. Join us and **\#BeMarista**. We are **PUCPR**, whose mission is to educate citizens committed to life and societal progress. Our University comprises nearly 3,000 employees—including faculty and administrative staff—with campuses in three cities in Paraná: Curitiba, Londrina, and Toledo, plus a unit in Florence (Italy), in partnership with Kent State University. In 2023 alone, we **positively impacted over 38,000 students and awarded approximately 5,000 undergraduate scholarships.** Our commitment is to **unite humanity and excellence** in building an **increasingly fair and solidarity-based society**, and this is what our employees experience daily—living a **career balanced with personal life**, making the world more humane. **We work for the common good**, and every small action is designed to positively impact thousands of lives: of those who care and are cared for, of those who teach and develop. **Our relationships are strong, authentic, and value each individual for who they truly are**. Grounded in a **solid culture**, we find here the purpose that drives us every day. We belong to the Marista Group, which also includes the **Marista Center for Child and Adolescent Rights Protection (CMDI)**, dedicated to ensuring children’s and adolescents’ rights are prioritized by society; **FTD Publishing House**, offering transformative educational solutions; **São Marcelino Champagnat Hospital**, providing holistic and integrated patient care; and **Cajuru University Hospital**, a reference in humanitarian care.