Petz Group’s core principle is diversity. Therefore, differences are essential to building a creative, innovative, and straightforward ecosystem. Unsurprisingly, we are Brazil’s largest pet ecosystem—diverse people and companies working together for animal welfare. If you identify with this vision and want to build your career with a down-to-earth, proactive, results-driven, and above all, pet-passionate team, apply now. Here, we want you to be yourself—so that together, we can be Petz. We are seeking a professional for the following role: **Responsibilities and Duties** We are looking for a Martech Lead to join our Growth team, fully dedicated to initiatives related to acquisition, conversion, monetization, LTV, and experimentation. This role serves as the technical measurement authority for Growth, working closely with the Data team to ensure technical alignment, data governance, and reliability of insights supporting Growth, Media, and Product decisions. **Role Mission** Ensure all Growth initiatives are supported by technically accurate, auditable, and reliable data—acting as the technical authority on measurement, tracking, and governance in close alignment with the Data team. **Work Model** * Embedded within the Growth team * Fully dedicated to Growth domains: * Acquisition * Conversion * Monetization * LTV * Experimentation * Collaborative, integrated work with Data, ensuring: * Consistency between tracking and data warehouse * Shared standards for data quality and governance * Technically aligned decisions between Growth and Data **Responsibilities** **Ownership & Governance** * Serve as the technical owner of measurement within Growth * Define and maintain tracking standards, schemas, and naming conventions * Act as the final technical authority for data validation * Ensure consistency across GA4, AppsFlyer, Firebase, CDP, and BigQuery **Web & App Measurement** * Architect, implement, and evolve GA4 Web and GA4 Native Mobile App (iOS and Android) * Define and validate events, parameters, user properties, and conversions * Lead advanced debugging, troubleshooting, and auditing processes * Ensure accurate measurement of product features, A/B tests, and Growth initiatives **Mobile & Acquisition** * Serve as the technical authority on AppsFlyer * Ensure consistency among attribution, in-app events, and performance metrics * Support investment decisions based on real-time performance and incrementality analysis **CDP & Data Architecture** * Act as the CDP authority within Growth, with Segment as the primary stack * Define canonical events, schemas, and governance policies * Ensure efficient integration between CDP, media, analytics, and data **Advanced Data & Analytics** * Work directly in BigQuery, focusing on validation and auditing * Use SQL for exploratory analyses and technical investigations * Ensure visualization quality in Looker Studio **Interface & Influence** * Work cross-functionally with Growth, Media, Product, and Data teams * Translate technical complexity into actionable Growth decisions * Elevate the team’s technical maturity through documentation, standards, and best practices **Requirements and Qualifications** **Applicants without hands-on experience implementing GA4 for Native Mobile Apps will not be considered** **Proven, deep professional experience in:** * GA4 Web and GA4 Native Mobile App (iOS and Android) * AppsFlyer (implementation, validation, and governance) **Technical proficiency in:** * Google Tag Manager * JavaScript * SQL * BigQuery * Firebase * Looker Studio * Solid CDP experience, with Segment as the primary reference **Preferred Qualifications** * Experience in Growth or Performance teams * Experience in app-first or omnichannel environments * Experience with experimentation and incremental measurement * Close collaboration with Data teams in complex contexts **Expected Profile** * Highly technical profile * Strong sense of ownership * Clear orientation toward Growth impact * Concise communication with both technical and business teams * Low tolerance for inconsistent data **Additional Information** **Health Insurance** Available after the probationary period, to safeguard your health with security and quality. **Dental Insurance** Available within 30 days of hiring, ensuring your well-being from day one. **Profit Sharing (PLR)** Bonus tied to individual and company performance. **Petz Discount Club** Exclusive discounts and cashbacks with over 700 partners across Brazil. Save on what truly matters! **Pharmacy Benefit (Vidalink)** Purchase medications at discounted rates deducted directly from payroll—no financial strain. **Birthday Day Off** You deserve to celebrate! Enjoy one paid day off during your birthday month (available after 6 months of employment). **Clubz Petz Diamante** 30% discount on bathing & grooming services 5% **CashPetz** on purchases at physical stores and online Free shipping and waived service fees for online orders (economy/standard delivery) 30% **CashPetz** on consultations, vaccinations, and lab tests at Seres network clinics Access to exclusive content **Internal Training for Pet Groomers** Want to work in pet aesthetics? We train you to professionally serve in our Pet Aesthetics Centers. **GymPass or TotalPass** Access gyms, studios, and wellness activities after 30 days of employment. **Indica Petz** Refer friends to join us and earn exclusive rewards. Those who refer, shine! **PETernidade Leave** Because pets are family too. A special time for you to care for your new household member. **Movimenta Petz** Our internal mobility program. Grow with us—we have numerous success stories! **SESC Partnership** Discounts, cultural and sports activities, and access to leisure programs nationwide. **Life Insurance** For your and your family’s security and peace of mind. **UniPetz** Our online learning platform—learn and grow at your own pace. **Meal Voucher or Food Allowance** Benefit granted per the current policy applicable to your region. **Transportation Voucher** We guarantee safe and responsible commuting. At **Petz**, our **purpose** is to create value and deliver the best possible experience in the relationship between pets and their caregivers. To achieve this, our **vision** is to be globally recognized—by 2025—as the leading pet ecosystem. With an omnichannel strategy integrating not only physical and digital channels but also product and service segments, **we are a comprehensive solutions platform for pets.** Our proposition is to offer customers a differentiated shopping and service experience in our physical stores, plus speed and convenience across our digital channels. **Yes—we aim to be present in every moment of our customers’, caregivers’, and pets’ lives.** We also operate Brazil’s largest **network of pet aesthetics centers**, and under the **Seres** brand, the country’s most extensive network of veterinary clinics; additionally, through Brazil’s largest national dog and cat adoption program, **Adote Petz**, we foster the emotional bond between caregivers and their new best friends. And we haven’t even mentioned **Petz-branded products**, with over 300 items available across all our stores—and **market leaders in all 25 product categories offered**. With annual revenue growth exceeding 40%, this demonstrates our strength, innovation, and commitment to delivering high-quality products to our customers. Gradually, this ecosystem continues expanding and strengthening with the addition of major pet industry brands to the Petz Group—including: **Zee.Dog, Cansei de Ser Gato, Cão Cidadão, and Petix**. Cool, right? Our omnichannel strategy brought us here—and thus, **we became market leaders**, and a company that **doubles in size every two years**. But we’re relentless, knowing there’s much more to accomplish. To that end, we’re investing further in strengthening our ecosystem of services and products—and hiring talent even better than ourselves—to continue reaching greater heights and achieving outstanding results. So—do you want to join this team of **people passionate about pets?** Work in a **straightforward, welcoming environment**, where we respect one another? Where your efforts are recognized and results rewarded? And above all—where we **delight our customers and take genuine pleasure in serving?** If you answered “yes” to all these questions, then **join the \#EcossistemaPetz \#SomosPetz.**