Support the creation, planning, and execution of social media content to strengthen audience relationships, expand brand reach, and contribute to the company’s digital engagement and growth—always aligned with communication and marketing guidelines. * Record and edit content for corporate profiles and internal marketing (endomarketing); * + Capture videos for content using cameras and smartphones to generate visual materials for social media; + Edit short, dynamic videos in CapCut to adapt content to Reels and Stories formats; + Publish content on Instagram profiles; + Plan and document the monthly posting calendar in spreadsheets or Notion to ensure consistency and coherence in brand communication; + Create video and Reels scripts; + Monitor daily Instagram growth metrics using the Insights dashboard to track follower growth and engagement; + Analyze content performance to adjust strategies based on results; + Develop creative content ideas based on Instagram trends to attract new followers; + Select relevant segments from long-form videos to convert into content capsules using Premiere or CapCut; + Analyze performance across content types (carousels, videos, Reels) to identify which formats yield the best results; + Draft captions and calls-to-action for posted content using copywriting techniques; + Review all content before publication to ensure compliance with brand standards; + Adapt content for different formats (Reels, Feed, Stories) to ensure versatility across platforms; + Schedule posts to optimize time and maintain consistency; + Adjust video edits based on team feedback to ensure alignment with brand objectives; + Monitor Instagram, TikTok, and YouTube Shorts trends to apply up-to-date formats in strategies; + Organize video and image libraries in the cloud (Google Drive) to facilitate access and material reuse; + Suggest relevant topics based on target audience pain points and desires to increase content relevance; + Develop educational carousels and posts to reinforce the brand’s positioning as an authority; + Monitor comments and messages on social media to identify engagement opportunities; + Manage multiple accounts and platforms—including Instagram, Facebook, LinkedIn, TikTok, Twitter (X), YouTube, and others—as appropriate for the target audience; + Safeguard brand visual identity and tone of voice—ensuring all content adheres to the company’s branding guidelines; + Support product/service launch campaigns and promotional activities; + Adapt and distribute specific materials for promotions, events, and product or service launches.