Company Overview: If technology exists for you to improve life’s journey, it does so for our team too: Your Journey, Our Path. We believe in technology that connects talented people with what they do best and embraces diversity to create and share even the paths we (still!) don’t yet know. We work to generate value—not only for our users but, above all, for the communities we serve and society as a whole—making people’s lives better through services that simplify daily life—whether mobility and delivery services (99) or digital payments (99Pay). To simplify the lives of millions of people every day, since 2018 we’ve been part of DiDi Global Inc., the world’s largest ride-hailing and mobility technology platform. We’re pioneers in developing innovative solutions born in Brazil that scale globally to deliver positive impact across more than 12 countries where DiDi operates. These innovations span sustainability, safety, artificial intelligence, financial markets, and much more. Whether building projects from scratch or enhancing our existing solutions, we love challenges that give us butterflies—and that’s why we operate at a fast pace, grounded in respect, collaboration, and good humor. On this journey, we also grow stronger through diverse experiences and perspectives, learning together, failing fast, learning, and adjusting our path to build solutions that deliver even better outcomes. #LI-Hybrid Team Overview: The marketing team aims to build a relevant and distinctive brand, engaging audiences to use our platform through high-impact initiatives. To achieve this, we need you! As a Senior Marketing Analyst, you’ll have the opportunity to work in a new and challenging environment, exercising your communication skills, mindset, and influence on a daily basis. You’ll be responsible for supporting the growth of the marketing team with the goal of creating real value for users—thereby improving and expanding the brand’s relationship with them. Role Responsibilities: * Lead the end-to-end process of creating new marketing campaigns: strategy, implementation, and performance measurement; * Design and monitor user journeys and funnels for different user profiles present on the 99 marketplace; * Monitor media, CRM, and business performance metrics to identify opportunities for campaign and/or project improvement; * Lead agency interactions—including development of communication briefs and campaign briefs; * Manage day-to-day tasks and campaign metrics to identify improvement opportunities; * Manage internal stakeholders by providing guidelines and ensuring consistent brand direction; * Track marketing and business KPIs and incorporate learnings and insights into projects and routines; * Capable of independently analyzing marketing data and recommending solutions for medium-complexity scenarios—aiming not only to improve results for your current projects but also for the broader marketing function; * Manage the financial/operational scope of project-related expenses. Role Qualifications: * 4–6 years of relevant professional experience in the field; * Multidisciplinary approach to task execution, analytical thinking, and critical judgment; * Problem-solving ability, autonomy, and self-management; * Familiarity with marketing tools, communication planning, content creation, and influencer marketing. EEO Statement: * We Deliver Value to Users—We exist to do our best for our users and innovate to stay ahead. We seek balance among experience, efficiency, and growth—with safety always our top priority. * We Are Data-Driven—We believe in decisions guided by data. Through numbers, we navigate our business strategically. * We Are Owners and Results-Focused—We go beyond personal interests to focus on what’s best for DiDi. We always deliver on our commitments and pursue excellence in execution—setting high standards and giving our absolute best in everything we do. * We Always Build Together—Together, we are stronger. We keep open minds and row forward with respect, empathy, and trust in one another. We listen to everyone’s input before making decisions—and once we decide, we deliver collectively, even if we disagree. * We Are Integrous—Integrity is our foundation—the line we never cross. We communicate honestly and transparently and listen to all voices to always do what’s right. * We Develop One Another—Our growth comes from constantly stepping outside our comfort zones. We embrace challenges, surpass ourselves, and strive for excellence in everything we do. From day one, we grow—and help those around us grow too—raising our collective bar. * We Work with Passion & Fun—We’re deeply passionate about what we do. We maintain a light, optimistic spirit, infusing our environment with positive energy. We’re resilient, unafraid of challenges, and always celebrate our successes. * We Live Diversity—For us, the heart of diversity lies in inclusion, equality, and respect. We believe diversity fosters a more creative and energetic environment—so we celebrate differences, and here, everyone can truly be themselves. **Diversity and Inclusion** Diversity isn’t a future vision or an aspiration—it’s a non-negotiable value defining who we are today. We live inclusion, plurality, and respect—and to make this happen, we rely on governance from our Diversity Committee, working alongside HR, leadership, and identity-based groups: 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Famílias. This is our already-written journey—one still with much ground left to cover. I acknowledge that, before submitting this application, I have read and accepted the Candidate Privacy Notice, available at https://careers.didiglobal.com/terms