Paid Traffic Analyst

Description

Job Summary: SV Elétrica is seeking a Paid Traffic Analyst to manage, optimize, and analyze digital campaigns, supporting the company’s commercial growth. Key Highlights: 1. Operate and optimize paid traffic campaigns (Meta Ads and Google Ads) 2. Analytical and data-driven profile, with strong communication and teamwork skills 3. Support the marketing team in defining media strategies **SV Elétrica**, an expanding company in the electrical sector, is seeking a **Paid Traffic Analyst** to manage, optimize, and analyze digital campaigns, supporting the company’s commercial growth. **Responsibilities and Duties** * Operate and optimize paid traffic campaigns (Meta Ads and Google Ads); * Create and monitor ads focused on lead generation; * Monitor metrics such as CPC, CPA, conversion rate, and ROI; * Conduct A/B tests for ads, audiences, and creatives; * Support the marketing team in defining media strategies; * Prepare performance reports and improvement recommendations; * Ensure correct configuration of pixels, conversions, and audiences. **Requirements and Qualifications** * Prior experience as a Paid Traffic Analyst or in a similar role; * Practical knowledge of Meta Ads and Google Ads; * Analytical and data-driven profile; * Organized with attention to detail; * Strong communication and teamwork skills. Important: * Experience generating leads for services; * Familiarity with sales funnels and remarketing; * Knowledge of ad copywriting; * Experience with analytics tools (Google Analytics, Tag Manager). **Additional Information** * Market-competitive salary; * Health insurance plan (no co-payment); * Full dental insurance coverage for employees; * Meal allowance – BRL 22.00 per day (Caju card); * Gympass or Totalpass; * Technical course incentives; SV Elétrica has 35 years of experience in the electrical materials and lighting market and built its legacy starting from Fortaleza, now serving as a reference across the entire state of Ceará. Since 1990, it has been ready to meet needs and deliver customized solutions for general electrical materials. It possesses extensive expertise in addressing diverse customer situations—both individual and corporate—enabled by its team of specialized professionals who truly make the difference. With three units in Fortaleza, one in Maracanaú, one in Sobral, and one in Juazeiro do Norte—and over 300 employees—SV Elétrica aims to contribute to the development of its customers and employees by delivering the best market solutions. Our values are non-negotiable and guide all our relationships: Respect first, Ethics, People, Quality, Transparency, and Ownership mindset. *If you identify with all this and want to join the largest electrical materials company in Ceará, register your profile and stay tuned for our opportunities!* **Think electrical materials? Think SV Elétrica!**