### **Build Tera’s corporate demand engine** Enterprise B2B marketing isn’t about likes and views—it’s about pipeline and revenue. We’re looking for someone who understands that a dinner with 10 CTOs can be worth more than 10,000 form leads. If you know how to orchestrate ABM campaigns, build executive communities, and measure every real invested in terms of opportunities generated, we want to talk. ### **The Challenge** * Build and lead Tera’s B2B marketing strategy for Enterprises * Generate influenced pipeline across multiple channels * Create a Tech Leaders community that drives business through referrals * Position Tera as the reference in corporate AI education * Orchestrate presence at strategic events (CONARH, Web Summit, Febraban) ### **What You’ll Do** * Define and execute Account-Based Marketing strategy for Tier 1 and Tier 2 accounts * Plan and execute proprietary events (executive dinners, webinars, workshops) * Lead creation of content positioning Tera as a thought leader * Manage marketing budget and optimize ROI per channel * Collaborate directly with sales to align messaging and campaigns * Build and nurture the AI Executive Circle community ### **Who We’re Looking For** * 5+ years of B2B marketing experience, including 2+ years in enterprise marketing * Proven track record in demand generation and ABM with pipeline metrics * Experience organizing high-end corporate events * Ability to craft narratives that connect product to business pain points * Data fluency: knows how to calculate CAC, attribution, and campaign ROI * Experience in EdTech, HRTech, or B2B SaaS (strong differentiator) * Ability to work with sales teams as a true partner ### **What We Offer** * Autonomy to build the B2B marketing strategy from scratch * Significant budget for events, content, and campaigns * Team to hire and develop (2 analysts) * Direct access to Sales Leadership and CEO * Direct and measurable impact on company revenue * Opportunity to build a reference brand in AI education * **Benefits Package:** * Meal voucher/food allowance * Internet allowance * Reimbursement for work infrastructure * SulAmérica health and dental insurance * ZenKlub: Mental health platform with free sessions * Access to our Educational Platform * Wellhub * Birthday day off * Extended maternity and paternity leave ### **Why Tera?** Tera is Latin America’s largest Product and AI school. We’ve already trained over 40,000 professionals and upskilled teams from Brazil’s most innovative companies—from century-old banks to unicorn startups. Now we’re building something new: an enterprise B2B operation that will transform how the country’s largest corporations develop capability in Artificial Intelligence and Digital Product. We don’t sell courses. We build embedded execution capability. While consultancies deliver decks and leave, we train the teams that will lead transformation from within. #### **What Sets Us Apart:** * Real technical depth: we teach how to build with AI—not how to make PowerPoint slides * Applied methodology: every program ends with concrete deliverables * Network of leaders: active community of CPOs, CTOs, and CHROs * Proven track record: documented case studies from Itaú, Bradesco, Visa, Natura, and dozens of others #### **The Time Is Now:** 73% of Brazilian CEOs have placed AI at the top of their strategic priorities. Only 12% have teams ready to execute. This gap is our opportunity—and yours too. If you want to build something meaningful, work with exceptional people, and leave your mark on the history of corporate education in Brazil, read on.