Job Summary: We are seeking a Senior Data Analyst to manage digital channel performance and KPI reporting, with an emphasis on innovation and sustainable growth. Key Highlights: 1. Working on a 100% digital account with a focus on channel performance. 2. Opportunity to foster a data-driven culture in daily operations. 3. Inclusive work environment with growth opportunities. WMS, in partnership with I-cherry, is looking for a Senior Data Analyst for a 100% digital account responsible for website KPI reporting, managing digital channel performance, and maintaining direct relationships with media vendors and clients. WMS and I-CHERRY recognize that diversity is the driving force behind innovation and sustainable growth. We value diversity in all its forms, acknowledging that each individual brings a unique, dignified, and valuable perspective. We do not tolerate any form of discrimination or prejudice. By affirming this commitment, we extend an invitation to you to help us build an inclusive and diverse environment. All our positions are open to People with Disabilities, Black, Brown, and LGBTQIAPN+ individuals. **Responsibilities and Duties** **Your Day-to-Day Will Include:** * Measuring visits, conversions, sales, campaigns, cohorts, lifetime value, and payback per marketing channel; * Creating dashboards aimed at automating and optimizing routine tasks; * Recommending improvements to enhance performance; * Developing operational and managerial reports; * Proposing new ideas and projects to increase website traffic and revenue; * Analyzing user experience on the website; * Conducting market and competitive analysis; * Collaborating cross-functionally across all disciplines; * Developing a Web Analytics strategy; * Executing tests, collecting and analyzing data, identifying trends, and generating insights; * Preparing presentations and reports summarizing analyses conducted; * Recommending improvements to clients and the media team to increase conversion rates and reduce costs; * Managing relationships and maintaining close contact with internal and external clients; * Planning, organizing, and supervising job and sprint progress; * Identifying and monitoring growth opportunities within accounts; * Managing the progress of all data-related projects for assigned accounts; * Promoting the adoption of a data-driven culture in daily operations. **Requirements and Qualifications** **The Profile We’re Looking For:** * Degree in Statistics, Mathematics, Business Administration, Advertising and Public Relations, Digital Marketing, or related fields; * Advanced Excel proficiency; * Experience with Google Analytics 4; * Knowledge of data visualization; * Familiarity with A/B testing tools; * Knowledge of data integration techniques; * Experience with digital marketing platforms is a plus; * Knowledge of GCP is a plus; * Experience in the telecommunications industry is a plus. **Additional Information** **Oh, and here’s what makes us stand out!** **Benefits:** * SulAmérica Health and Dental Insurance; * Meal Allowance or Food Allowance; * Life Insurance; * TotalPass; * Birthday Day Off; * Remote Work Allowance; * Extended Maternity and Paternity Leave; * Pharmacy Discounts; * EAP (Employee Assistance Program); * Casual, relaxed work environment! * Creative and fun team members! * Tremendous internal growth opportunities! **More Details:** * Employment type: CLT (Consolidation of Labor Laws); * Hybrid work model: occasional office attendance in São Paulo; * Must reside in São Paulo. * At WMS, we consider all applications for our positions without distinction based on gender, sexual orientation, ethnicity, culture, origin, religion, disability, age, etc. WMS is a media company founded in 2021 as part of WPP Brazil’s strategy to centralize media intelligence across its operations. The company was created with the mission of shaping the new era of media in Brazil through technology and data, offering strategic media planning services and excellence in execution. WMS aims, in the short term, to standardize media knowledge and execution across its operations, and, in the long term, to become **the largest media company in Brazil.**