Senior CRM Analyst Full\-time Employee Status: Regular Role Type: Hybrid Department: Marketing and Communications Schedule: Full Time **Company Description** ----------------------- Serasa Experian is Brazil's first and largest Datatech company. A leader in intelligence solutions for risk and opportunity analysis, focused on credit journeys, authentication, and fraud prevention. Leveraging cutting\-edge technology, innovation, and top talent, it transforms risk uncertainty into the best decision—helping individuals achieve their dreams and businesses of all sizes and sectors thrive. We have 22,000 people operating across 32 countries, and every day we invest in new technologies, talented professionals, and innovation to help all our customers maximize every opportunity. With corporate headquarters in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. **Job Description** ------------------- **What will be your key responsibilities?** * You will be responsible for managing CRM campaigns targeting the SME (B2B) audience across their entire lifecycle—from acquisition through to retention. * You will engage daily with the business team, data team, and marketing team. * You will execute campaign sends, create and automate recurring customer journeys in Salesforce Marketing Cloud. * You will optimize recurring campaigns using a continuous improvement process driven by performance results. * You will conduct daily performance monitoring and reporting, as well as advocate for new strategies based on data insights. * You will manage requests, prioritize tasks, and negotiate with involved teams using agile methodology. **Qualifications** ------------------ **Qualifications** * Bachelor’s degree completed. * Experience in CRM operations and strategies; * Experience with Salesforce Marketing Cloud; * Strong interpersonal and communication skills when collaborating with multidisciplinary teams, plus negotiation, analytical, and insight generation capabilities; * Results orientation and data\-driven decision making; * Project and request management skills; * Data storytelling and executive presentation skills; * B2B market experience preferred. **Preferred Qualifications:** * Experience in acquiring and/or managing relationships with key accounts via communication strategies; * Experience in telesales operations; * Knowledge of SQL and/or tools such as Databricks for basic analysis and queries; * Knowledge of AMPscript to enable personalization; * Salesforce Marketing Cloud certifications; * Experience with agile methodologies and project management tools (e.g., Jira, Trello, Asana, etc.); * Experience with CDP platforms (e.g., Salesforce Data Cloud, Adobe CDP, Insider, etc.) **Additional Information** -------------------------- At Serasa Experian, we believe diversity is essential to fostering a healthier, more innovative workplace where everyone can share experiences and express ideas. That’s why we implement various initiatives to promote inclusive recruitment and support our people’s professional development. Additionally, we host several affinity groups designed to empower and support underrepresented communities: ExperianPride (LGBTQIAPN\+ community), Ubuntu (racial equity), Women in Experian (gender equity), aspire (people with disabilities), and Connecting Generations (generational inclusion). Join us in driving this transformation! **\#LI\-HYBRID** Experian Careers \- Creating a better tomorrow together **Job Location** ---------------- I'm interested Privacy Policy Cookies Settings