Description: * Advanced proficiency in Google Tag Manager and Google Analytics 4 (GA4). * Solid knowledge of GTM Server-Side (Clients, Tags, Variables, Triggers in server environment). * Proven experience with Conversion APIs (Meta, Google, TikTok). * Fundamental knowledge of HTML, CSS, and JavaScript (for creating custom scripts in GTM). * Understanding of HTTP requests and reading JSON/APIs. 1. GTM Management and Governance (Web & Server-Side) Plan, implement, and maintain Google Tag Manager containers (Web and Server-Side). Develop technical DataLayer documentation to guide the development team (IT) in implementing data layers. Perform audits, debugging, and tag validation to ensure data collection integrity. Manage basic GTM Server-Side infrastructure (e.g., provisioning on Google Cloud Platform or AWS). 2. Conversion API (Server-to-Server) Implementation Configure and monitor Conversion APIs (CAPI) for Meta (Facebook/Instagram), TikTok Events API, and Google Ads Enhanced Conversions. Ensure proper event deduplication between pixel (browser) and API (server). Configure match quality mechanisms by securely sending hashed data (email, phone number). 3. Privacy and Data Quality Implement Consent Mode V2 (Google) configurations and comply with LGPD guidelines within tags. Monitor data volume anomalies and fix tracking breaks caused by website updates. 2512210202551931253