Description: * Bachelor's degree in Social Communication (Advertising, Journalism, Public Relations, or Media Studies) or Business Administration; * Experience in planning and executing online and offline media, measuring results, and budget control; * Knowledge of market analysis and consumer behavior; * Proficiency in media management tools and metrics (Google Ads, Meta Ads, Google Analytics, among others); * Analysis of marketing performance and KPIs; * Advanced proficiency in Excel and PowerPoint; WHAT IS NOT MANDATORY BUT MAY DISTINGUISH YOU: * Postgraduate degree in Marketing; * Advanced English; * Knowledge of Power BI. * Manage and implement offline and online media strategy (full funnel) for all Group attractions; * Monitor and contribute to strategies aimed at improving campaign performance with a focus on website conversions; * Manage and operate across each stage of the funnel, focusing on growth and thereby improving KPIs; * Create and update departmental reports, with emphasis on monthly management reports; * Oversee creative strategy, as well as develop briefings considering different funnel stages and target audiences, and measure results for continuous learning; * Manage and control the media budget through planning, monitoring, and investment analysis, aiming to maximize ROI and achieve established goals. 2512210202551931844