Traffic Manager

Description

Job Summary: The Traffic Manager will be responsible for audience and campaign segmentation, campaign optimization analysis, monitoring conversion rates and lead generation, and other strategic marketing activities. Key Highlights: 1. Tactical and strategic media planning 2. Execution and analysis of performance campaigns 3. Creation and presentation of campaign reports Our Marketing department is opening the important position of Traffic Manager! The role will be responsible for audience and campaign segmentation; campaign Ads optimization analysis; monitoring lead conversion rates; lead generation and nurturing; creation of relationship marketing workflows; supplier relationship management; and sponsored content administration. Bachelor's degree in Advertising and Public Relations, Marketing, or related fields. Proficiency in Excel. We are looking for people who share our values and strongly wish to develop and grow with us! Do you identify with this? Join our family! **Responsibilities and Duties** Your main activities include: * Developing tactical and strategic media plans; * Executing and analyzing performance campaigns; * Creating and presenting campaign reports. **Requirements and Qualifications** * Proven experience; * Experience with Google Ads and Facebook Ads; * Experience in search campaigns; * Experience in lead generation campaigns; * Advanced Excel/Google Sheets skills; * Analytical ability; * Knowledge of RD Station platform and Pluga integration. Coco Bambu currently operates 98 units across Brazil. We are present in 19 states and the Federal District. With high-end gastronomy, a sophisticated and welcoming atmosphere, and enchanting service! We are recognized by our customers and by our large family of over 8,000 employees as the largest and best restaurant in Brazil! **WANT TO KNOW HOW IT ALL BEGAN?** We started in 1989 in Fortaleza/CE with Dom Pastel, the first restaurant founded by Afranio and Daniela Barreira. This unit inspired the growth of the Coco Bambu chain, which has since enchanted and attracted customers across numerous Brazilian states. Recognized as the largest and best restaurant in Brazil, specializing in seafood, Coco Bambu offers an extensive and diverse menu featuring deliciously distinctive dishes and beverages made from the freshest, highest-quality ingredients. Portions are generous, and all this excellence is offered at affordable prices. Our units are spacious, feature rustic yet elegant décor, and provide customers with a sophisticated and cozy environment. At the heart of it all is our team of over 8,000 people who embody our energy and share our values—driving Coco Bambu’s growth and enchantment every day! Do you identify with this? Come join this great family!