Senior Graphic Designer

Description

Job Summary: Develop and ensure consistency of the brand's visual communication by creating creative and strategic materials for campaigns, social media, and product launches. Key Highlights: 1. Strengthen brand positioning and generate visual desire for products. 2. Creation of creative materials for marketing and social media. 3. Ensure visual consistency and brand identity. **Job Mission:** Develop and ensure consistency of Sucré’s visual communication across all brand touchpoints by creating creative and strategic materials for campaigns, social media, product launches, and marketing initiatives, thereby strengthening brand positioning and generating visual desire for products. **Job Requirements:** * Degree in Graphic Design, Digital Design, Advertising, or related fields. * Prior experience as a designer for marketing or communications. * Advanced proficiency in design tools (primarily Illustrator and Photoshop). * Experience creating assets for digital campaigns and social media. * Portfolio with relevant work**.** **Preferred Qualifications:** * Experience with consumer brands, food & beverage, or retail; * Basic knowledge of short-form video editing for social media; * Experience in packaging design or point-of-sale materials. **Key Responsibilities:** **Marketing Material Creation:** * Develop graphic assets for brand marketing and communication campaigns; * Create visual materials for social media, digital media, and corporate communications; * Develop assets for product launches, seasonal campaigns, and promotional activities. **Social Media and Digital Content Design:** * Create layouts and visual assets for posts, stories, video covers, and other digital formats; * Collaborate closely with the social media manager and marketing analyst to develop visual content; * Adapt materials for various digital formats and platforms. **Visual Identity and Branding:** * Ensure visual consistency across all brand materials; * Correctly apply Sucré’s visual identity elements; * Contribute to the visual evolution and strengthening of the brand identity. **Campaign and Launch Support:** * Develop visual assets for promotional campaigns and product launches; * Create supporting materials for commercial activities, activations, and marketing initiatives; * Adapt assets for different channels and communication needs. **Creative Production:** * Participate in brainstorming sessions and conceptual development for campaigns; * Suggest visual ideas and creative formats for digital content; * Collaborate with the marketing team to build the brand’s visual narrative. **Work Tools:** * Adobe Illustrator; * Adobe Photoshop; * Adobe InDesign; * Canva; * Basic image and video editing tools.