JUNIOR TRAFFIC MANAGER

Description

Job Summary: Plan, execute, and optimize paid traffic campaigns to generate leads, increase conversions, and improve ROI, aligning media strategies with client objectives. Key Highlights: 1. Optimization of paid traffic campaigns for lead generation and conversions 2. Creation and management of campaigns on Meta Ads and Google Ads 3. Analysis of metrics and A/B testing to improve performance Plan, execute, and optimize paid traffic campaigns (e.g., Google Ads, Meta Ads, etc.), focusing on lead generation, conversion growth, and ROI improvement, while aligning media strategies with the client's or company's business objectives. * Create paid traffic campaigns on Meta Ads and Google Ads platforms, following best practices and team guidelines; * Suggest creative ideas based on references and basic audience data; * Assist in developing persuasive scripts and copy aligned with the client's value proposition, supported by peers; * Monitor basic performance metrics (CPC, CPM, CTR, CPL) to identify campaigns requiring adjustments; * Perform simple configurations in Business Manager (BM) and Google Tag Manager (GTM), such as account linkages and pixel creation; * Support resolution of operational issues in accounts and pages, assisted by the team or Meta support; * Participate in meetings with clients and the sales team to understand the business and lead quality; * Conduct simple A/B tests under guidance to evaluate creative and targeting performance; * Verify active ad budgets to prevent campaign interruptions; * Implement basic tracking using GTM and UTMs on websites and landing pages; * Support the creation of drawflows and action plans based on PRGS, under supervision; * Use AI tools to generate simple insights and accelerate deliverables; * Conduct initial CRM audits and suggest improvements based on service standards; * Present basic performance reports with leadership support.