EFETIVO - TRAFFIC MANAGER

Description

Job Summary: A professional responsible for planning and operating digital marketing campaigns on platforms such as Google Ads and Meta Ads, optimizing funnels and measuring results with a focus on CPA/ROAS. Key Highlights: 1. Planning and operation of Google Ads and Meta Ads campaigns 2. Funnel optimization and A/B testing 3. Performance measurement using GA4, GTM, and UTMs PRUDENCIO DE MENDONCA ADVOGADOS ASSOCIADOS IS SEEKING: TRAFFIC MANAGER RESPONSIBILITIES: \* Plan and operate campaigns on Google Ads and Meta Ads (Search/Display/PMAX/YouTube, Conversion/Leads/Remarketing); optimize the funnel (ad → landing page → CRM), conduct A/B tests, and manage budget pacing; measure performance using GA4, GTM, and UTMs; focus on CPA/ROAS SALARY: R$ 3\.000,00 BENEFITS: transportation allowance WORK HOURS: Monday to Friday, from 09:00 to 18:00 Your Responsibilities: * Plan and operate campaigns on Google Ads and Meta Ads (Search/Display/PMAX/YouTube, Conversion/Leads/Remarketing) * Optimize the funnel (ad → landing page → CRM), conduct A/B tests, and manage budget pacing * Measure performance using GA4, GTM, and UTMs; focus on CPA/ROAS Requirements: * Practical experience managing Google Ads and Meta Ads (performance-focused) * Proficiency in GA4, GTM, and conversion tracking workflows * Preferred Qualifications: TikTok/LinkedIn Ads, RD/HubSpot, landing pages (WordPress/Webflow) THIS POSITION IS EXCLUSIVELY FOR RESIDENTS OF FORTALEZA, CEARÁ Minimum Education Level: Technical Course Desired Education: Marketing, Higher Education