You will be responsible for: Planning, executing, and analyzing strategies to strengthen the brand, attract customers, and increase sales—focusing on market data and consumer behavior to create effective online and offline campaigns, managing social media, SEO, email marketing, and performance reports. **Key Responsibilities:** * **Research and Analysis:** Study the market, competitors, and target audience (defining *personas*) to identify trends and opportunities. * **Strategic Planning:** Define objectives, budgets, channels, and timelines for campaigns. * **Campaign Creation and Management:** Develop and manage actions across social media, content (with SEO), paid advertising (paid traffic), and email marketing. * **Content Creation:** May oversee content production for blogs, social networks, and other channels, ensuring alignment with the brand’s tone of voice. * **Optimization (SEO/SEM):** Apply techniques to improve organic visibility in search engines. * **Metrics Analysis:** Monitor campaign performance using analytical tools and generate reports to optimize results. * **Branding:** Work to strengthen the brand’s image and positioning in the market. * **Event Organization:** Support the organization of trade fairs, events, and promotional activities. Job Type: Full-time CLT Compensation: Starting at R$2.000,00 per month Benefits: * Dental insurance * Meal allowance * Transportation allowance