Job Summary: We are seeking a Mid-level SEO Analyst with an innovative, agile, and strategic profile to optimize content and deliver results for websites and social media at MRM Brasil. Key Highlights: 1. Working in a full-service agency focused on digital and digital transformation 2. An environment that values creativity, innovation, diversity, and inclusion 3. Focus on transforming data into actionable tactics and delivering results We are looking for a candidate to join MRM Brasil as a ***Mid-level SEO Analyst***—a full-service agency within McCann Worldgroup, part of the Omnicom Group, with a primary focus on digital. This is an agency that believes in the power of intersections among strategy, creativity, and technology—backed by data—to create fully human experiences. We operate under a hybrid agency and digital transformation consulting model, helping strengthen relationships between businesses and people, supporting brands in discovering their purpose, deepening connections, and creating growth-driving experiences. MRM Brasil values creativity and innovation—enhanced in a diverse and inclusive environment. Therefore, we prioritize hiring from minority groups, including individuals aged 45+, Black, Brown, Indigenous people, members of the LGBTQIAP+ community, and people with disabilities (PCDs). Join a *Better Together* team where your individuality is respected and valued in every sense! **Responsibilities and Duties** If you possess an innovative, agile, and strategic professional profile for SEO roles—focused on websites and social media (Facebook/YouTube)—your work will be essential across all stages of the funnel, transforming data into actionable tactics and delivering concrete results. **Responsibilities and Key Duties** * Analyze content optimization processes on websites and social media (Facebook/YouTube) to recommend actions improving search engine rankings. * Develop strategies and implement plans to enhance organic ranking across platforms. * Translate data into practical insights and collaborate directly with Customer Experience (CX) and User Experience (UX) teams. * Provide technical input for structuring assets—including **asset matrix**, technical SEO (tags, titles, meta descriptions, sitemap, robots.txt, etc.), URL architecture (sitemap), and platform deployment support. * Propose solutions to increase the number of indexed pages and relevant backlinks. * Generate strategic reports and performance analyses using SEO tools, identifying new opportunities. * Monitor key performance metrics, competitors, and propose periodic optimizations. * Build documentation mapping the client’s complete SEO landscape. **Deliverables** * **Strategic content planning** guiding users through website navigation. * **Detailed monitoring** of key metrics, competitiveness, and rankings. * Comprehensive reports with performance analyses and insights oriented toward content and usability. **Requirements and Qualifications** **Requirements and Qualifications** * Minimum **2 years’ experience in SEO**, with both technical and strategic expertise. * Proficiency with tools such as: * **Google/Adobe Analytics, Google Search Console, Google Keyword Planner, Google Sheets**. * Platforms like **Semrush** (or similar). * Knowledge of **HTML, sitemaps, robots.txt, breadcrumbs**, and other technical SEO elements. * In-depth understanding of major **ranking factors and algorithm updates**. * Advanced **Excel** skills for data collection and analysis. * Familiarity with **User Experience (UX)** and **Digital Marketing**. * Preferred: Intermediate or advanced English proficiency. **Additional Information** * Hybrid work model: 2–3 days per week onsite * Location: Near Vila Madalena metro station Benefits: * Meal/food allowance (VA/VR): fixed monthly value of R$1,012.00, with no payroll deduction * Health insurance (100% covered by the company) * Life insurance up to 12 salaries * Birthday day off * Professional and academic development platform, plus external partnerships for skill enhancement * SESC membership * Totalpass MRM is a full-service agency within McCann Worldgroup, part of the Interpublic Group (IPG), with a primary focus on digital. It is an agency that believes in the power of intersections among strategy, creativity, and technology—supported by data—to create fully human experiences. Under the leadership of CEO Fábio Souza, it operates via a hybrid agency and digital transformation consulting model. We strengthen relationships between businesses and people, helping brands discover their purpose, deepen connections, and create growth-driving experiences. Our offerings include branding, integrated campaigns, digital and performance media, ad-tech, CRM, loyalty programs, transformation and innovation, and commerce solutions. Since 2017, MRM has been recognized by Gartner as the Global Digital Agency Leader and named Best Workplace for Innovators on Fast Company’s 2020 list. With technology centers of excellence worldwide and partnerships with leading Martech platforms (Salesforce, Adobe, and Google), our Brazilian clients include General Motors, Mastercard, Bayer, LATAM Airlines, Diageo, Leroy Merlin, Banco Pan, Caixa Vida e Previdência, among others.