Job Summary: The Stark Bank is looking for a Product Marketing Analyst to act as the bridge between Product and Sales teams, ensuring successful product launches and clear market positioning. Key Highlights: 1. Develop and execute product Go-to-Market (GTM) strategies. 2. Conduct competitive analysis and benchmarking to identify opportunities. 3. Train the sales team and measure launch results. **About Stark Bank** At Stark Bank, we are more than a digital bank for businesses—we are strategic partners who, since 2018, have been redefining the future of corporate financial services in Brazil. We offer a comprehensive suite of services, from agile payment and invoice processing to intelligent accounts receivable management—all integrated and automated via a robust, innovative API. We’re not satisfied with merely optimizing processes; we aspire to become the largest bank in financial technology, empowering businesses to thrive with solutions that eliminate bureaucracy and drive efficiency. We believe the key to revolutionizing the financial system lies in our relentless pursuit of innovation and our ability to transform complex problems into impactful solutions. Every line of code, every new feature we develop, is designed to enable companies to focus on what truly matters: strategy and growth. Our legacy is ambitious: building the best banking ecosystem in technology and service for businesses in Brazil. To achieve this vision, we need curious, persistent, and challenge-loving minds. If you identify with the meticulousness, consistency, and persistence that drive us—if you believe in continuous improvement and place the customer at the center of your actions—and if you seek a collaborative, challenging environment where ambition meets the opportunity to scale, then Stark Bank is the place for you. **The Challenge** As a Product Marketing Analyst, you will serve as the bridge between Product and Sales, ensuring each product or feature launch reaches the market with clear positioning, competitive differentiation, and effective supporting materials. ### **You will:** * Design and execute Go-to-Market (GTM) strategies for new products in partnership with Product, Growth, and Commercial teams. * Conduct benchmarks and competitive analyses to identify market positioning, messaging, differentiators, and opportunities. * Support the Product team in creating and structuring sales decks, institutional presentations, and commercial narratives. * Plan the go-to-market communication strategy, defining: Communication channels (website, blog, social media, paid media, PR, events, etc.); Launch timeline and funnel stages; Supporting materials (landing pages, emails, one-pagers, video scripts, etc.). * Collaborate with the Growth and Content teams to ensure message consistency across all touchpoints. * Train the sales team by disseminating the sales pitch, key differentiators, and supporting materials. * Measure and report launch results based on KPIs related to engagement, lead generation, and pipeline impact. ### **What You Must Have:** * Degree in Marketing, Business Administration, Communications, or related fields; * Prior experience in product marketing, preferably in fintechs, SaaS, or technology companies; * Strong analytical skills and familiarity with market research and benchmarking; * Experience developing commercial narratives and materials; * Excellent verbal and written communication skills; * Intermediate or advanced English (for international market analysis and benchmarking). ### **What Would Boost Your Chances:** * Experience in financial infrastructure, open finance, payment methods, or banking-as-a-service companies; * Knowledge of technical product positioning (API, SDK, white-label platforms, etc.); **What We Offer:**At Stark Bank, we invest in your success and believe in a workplace where you can thrive. Beyond a challenging and innovative environment, we offer: **Our Benefits** Competitive monthly salary aligned with market standards. Annual bonus recognizing your achievements and impact. Housing allowance (subject to office distance policy). Creditas to help you achieve your financial goals. In-house English classes to accelerate your professional development. SulAmerica medical and dental insurance. TotalPass for your physical health. Life insurance for your peace of mind and your family’s security. SESC membership for access to diverse cultural and leisure activities. Stark Card for Meal and Food Allowance, offering flexibility in your daily life. Transportation allowance or parking space to facilitate your commute. Uber voucher for specific commuting situations. **Work Model:** We operate in a fully in-person model, and you’ll join our amazing team in the heart of São Paulo: Rua Pamplona, 145 – Cerqueira César, São Paulo – SP. **Join Stark!** If you resonate with our purpose and want to make a difference in the future of financial services for businesses, apply now! **Want to learn more about Stark Bank?** Follow us on social media: LinkedIn Stark Bank and LinkedIn Stark Infra; Visit our website and test our product via Sandbox; Learn more about us on our Blog; Follow us on Instagram @starkbank. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.