Job Summary: Plan and develop digital marketing initiatives, manage social media platforms and campaigns, and analyze performance to strengthen brand positioning. Key Highlights: 1. Develop and execute digital marketing and social media strategies. 2. Manage content production and influencer campaigns. 3. Analyze performance and propose improvements to the digital strategy. **Job Mission:** Plan and develop digital marketing initiatives that strengthen brand positioning and expand its presence across digital channels. Contribute to content strategy development, social media and digital campaign management, and performance analysis of marketing activities—supporting data-driven decision-making and assisting the marketing team in evolving the brand’s digital strategy. **Job Requirements:** * Bachelor’s degree in Marketing, Advertising, Communications, or related fields. * Prior experience in digital marketing and social media. * Experience in content planning and social media management. * Hands-on experience producing digital content (short videos, Reels, or similar formats). * Experience analyzing performance of digital content and campaigns. * Familiarity with major social media platforms and their key metrics. **Preferred Qualifications:** * Experience with consumer goods or retail brands; * Experience managing influencer campaigns; * Experience planning digital campaigns. **Key Responsibilities:** **Digital Marketing and Social Media Strategy:** * Plan and lead Sucré’s social media strategy; * Define content pillars and editorial direction for the brand; * Develop and monitor the monthly content calendar; * Support planning of digital campaigns and seasonal initiatives; * Identify growth and positioning opportunities across digital channels. **Content Management and Production:** * Produce and guide social media content creation; * Participate in scriptwriting and narrative development; * Ensure consistency in language, visual aesthetics, and brand positioning; * Collaborate closely with social media, design, and other teams involved in content production. **Influencers and Creators:** * Identify and curate influencers and content creators aligned with the brand; * Plan and monitor creator campaigns and digital collaborations; * Track partnership results and identify expansion opportunities. **Performance Analysis:** * Monitor social media and digital campaign metrics; * Evaluate content performance and identify improvement opportunities; * Prepare reports with analyses and strategic recommendations; * Support marketing team decisions using digital performance data. **Trends and Innovation** * Track content trends, digital behavior, and creator economy developments; * Experiment with new formats and initiatives to strengthen the brand’s digital presence; * Propose enhancements to the digital strategy and content formats; **Work Tools** * Meta Business Suite; * Instagram and TikTok Business; * Google Analytics; * Creator marketing tools; * Canva, CapCut, or editing tools; * Spreadsheets and dashboards for metric tracking.
João Silva
Indeed · HR
João Silva
Indeed · HR
