Paid Traffic Manager - LURE DIGITAL

Description

Job Summary: Provision of specialized services in paid traffic management, focusing on generating qualified demand, increasing sales, and maximizing return on investment. Key Highlights: 1. Strategic planning and execution of paid media campaigns 2. Performance metric analysis and continuous optimization 3. Generation of qualified demand and ROAS improvement **a) Service Description:** Provision of specialized services in paid traffic management, including planning, execution, monitoring, and optimization of campaigns on digital platforms, with focus on generating qualified demand, increasing sales, and maximizing return on investment, always aligned with the business's strategic objectives. **b) Related Activities:** Strategic planning of paid media campaigns according to client objectives Campaign structuring, configuration, and organization on advertising platforms Budget management and allocation aiming for efficiency and scalability Continuous analysis of performance metrics, including impressions, reach, frequency, CTR, CPC, CPM, conversions, CPA, ROAS, revenue, and average order value Campaign optimization based on data, testing, and identification of opportunities Identification and resolution of bottlenecks in the conversion journey Monitoring and improvement of traffic quality Alignment with internal teams (content, design, and sales) to enhance performance Generation of reports and presentation of results for strategic tracking Execution of A/B tests for creatives, audiences, and offers Scalable campaign execution with consistency and predictability **c) Expected Deliverables:** Ongoing execution and management of paid traffic campaigns focused on performance Progressive improvement of key media and conversion metrics Generation of qualified demand aligned with the client's target audience and objectives Investment optimization aiming for greater efficiency (CPA reduction and ROAS improvement, where applicable) Clarity in measurement and presentation of results Consistent campaign evolution through testing, analysis, and strategic adjustments Data- and performance metric-driven support for decision-making **Minimum Education Requirement:** High School Diploma (Secondary Education)