Being the best solution for companies seeking high performance through people is only possible with an efficient team that challenges the conventional and leverages its potential in innovation and business growth. We are looking for a **Performance Analyst** focused on **Paid Media**. This person will be responsible for Convenia’s growth strategy, optimizing digital campaigns to accelerate the acquisition of qualified leads and drive our business expansion. You will be responsible for maximizing the efficiency of paid media investments, reducing customer acquisition costs, and transforming performance insights into strategic decisions that support scalable and profitable company growth. **Responsibilities and duties** * Optimize Google Ads and Meta Ads accounts by identifying structural improvement opportunities, eliminating audience conflicts, and increasing campaign efficiency; * Analyze customer journeys and measure conversions using Google Analytics (GA4) and Google Tag Manager, ensuring data quality and reliability; * Plan and manage the media budget, strategically allocating investments across channels and funnel stages to maximize ROI and generate qualified leads; * Continuously monitor campaign performance, tracking key metrics such as CPL, CPMQL, CAC, ROAS, and CTR, and making adjustments to meet cost and volume targets; * Analyze data and prepare reports with strategic insights, translating results into clear, actionable recommendations for leadership; * Execute and evaluate A/B tests on creatives, audiences, and offers to reduce acquisition costs and scale results; * Collaborate actively with content, automation, and sales teams to ensure end-to-end optimization of the customer journey. **Requirements and qualifications** * Solid experience managing campaigns on Meta Ads and Google Ads, with a focus on B2B lead generation or business growth (B2B preferred); * Knowledge of building complete conversion funnels, translating business objectives into measurable, results-oriented media strategies; * Experience with conversion rate optimization (CRO) and tools such as Hotjar or Microsoft Clarity; * Proficiency in Google Analytics (GA4) and Google Tag Manager. **Preferred qualifications:** * Experience in the B2B SaaS sector; * Familiarity with HubSpot, Looker Studio, Power BI, and advanced Excel for dashboard creation; * Official Meta Blueprint and Google Ads certifications. **Additional information** Remote work R$1,200/month via iFood Benefits Card, plus Meal and Food Vouchers Onboarding Assistance – R$500 home office credit via iFood Benefits Unimed health insurance plan (compact, no copay, no deductions for the insured) Bronze dental plan Life insurance Pipo Saúde – health benefits partner Wellhub (formerly Gympass) Kaledo – our benefits club Zenklub – mental health and emotional well-being platform Creditas – payroll-deducted loans and salary advances Unit – Financial consulting Childcare assistance Birthday Day Off **Being Convenia means having the freedom to create a world of possibilities while being authentically yourself.** If you are a **trans talent**, we want this process to welcome you as you are; therefore, when applying, please provide the name you identify with and would like us to use. If you are a **person with disabilities (PCD)**, please indicate your specific needs and requirements during the selection process so we can offer you an appropriate and inclusive work environment. Since 2012, we have helped small and medium-sized enterprises achieve high performance through people. **We are bold, value high performance, love people, operate with maturity, and give voice to the customer!** Convenia is a people management platform that enables smarter decision-making for HR and leadership teams. We do things differently because we refuse to accept the status quo. We challenge the conventional, balancing innovation and strategy. How? * Connecting people and businesses with their goals * Simplifying processes * Empowering leadership * Measuring performance through an intelligent platform **Did you know we have another business unit?** Yes, Kaledo! It’s our benefits club and ecosystem. Learn more here.