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Job Summary: Conduct external sales by approaching customers, offering products and services, negotiating commercial terms, and ensuring customer satisfaction, overseeing the entire sales process. Key Highlights: 1. Customer portfolio management and new business prospecting 2. Negotiation of prices, delivery terms, and commercial conditions 3. Market and competitor monitoring **Job Mission:** Conduct external sales by directly approaching customers, offering the company's products and services, and negotiating commercial terms. Visit potential and existing customers, seek business opportunities, ensure customer satisfaction, and monitor orders, deliveries, and after\-sales support. **Job Responsibilities:*** Offer a product assortment appropriate to each customer’s profile. * Negotiate prices, delivery terms, payment conditions, and purchase volumes. * Ensure achievement of established sales targets and quality standards. * Customer portfolio management: * Visit customers at the frequency and on the days agreed upon with both the company and the customer; * Maintain a healthy customer portfolio by developing current customers and prospecting new ones along the route; * Update customer information: registration, credit. * Deliver an excellent level of sales service: * Study each customer’s profile and implement the correct strategy for each cluster; * Increase product assortment and sales volume through the customer’s sell\-out; * Identify customer needs and preferences. * Guide customers on proper product usage, storage, or display. * Present new product launches and promotions persuasively. * Seek solutions for complaints or issues related to deliveries, quality, or service, escalating to internal support when necessary. * Master and meticulously follow all steps of the sales process. * Prepare the route before departure: Verify the route via the system to ensure efficiency. * Follow the sequential order of the daily visit schedule: Adhere to the planned sequence of visits. * Know and be known by our customers: Establish and maintain close relationships with customers. * Point\-of\-sale material (MPDV) display and maintenance: Ensure MPDV is properly displayed and well maintained. * Stock and promote optimal product visibility on shelves/refrigerators and at each point of sale (PDV): Ensure products are adequately stocked and well presented. * Rotate stock: Inform customers about products nearing expiration and suggest price reductions. * Guide customers on pricing practices: Provide clear guidance on pricing. * Verify customers’ familiarity with digital platforms and incentives: Ensure customers know how to use tools and leverage available incentives. * Make service quality perceptible: Demonstrate service quality through concrete actions. * Make sales proposals: Present special offers via digital platforms, NRABs, bundled packages, and sales force initiatives. * Conclude visits appropriately: Ensure professional and proper closure of each visit. * Update strategies and actions during meetings. * Prepare routes using customer analysis and tools. * Update information in the system and follow prescribed routing instructions. * Execute basic sales routines at each customer visited. * Analyze prices and offers, and formulate order suggestions. * Offer orders aligned with customers’ needs. * Verify whether deliveries are being executed correctly. * Perform on\-route registrations. * Attend meetings. * Analyze delinquency and develop collection strategies. * Ensure proper execution of routines at the point of sale. * Ensure adequate stock replenishment and minimize out\-of\-stock occurrences. * Monitor deliveries and returns. * Analyze commercial performance and objectives, ensuring target achievement. * Identify unserved customers and expand the customer base. * Market and Competitor Monitoring: Track market behavior and competitors’ activities, identifying opportunities to improve sales strategies and adjusting approaches according to trends.
