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Job Summary: A professional responsible for leading and executing KTO's social media content strategies, ensuring consistency, creative quality, and compliance. Key Highlights: 1. Lead social media strategies for iGaming 2. Create and manage editorial calendars and content production 3. Grow digital audiences and deliver real-time coverage Welcome to KTO, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we are transforming online gaming with a focus on transparency and player satisfaction. At KTO.com, we combine the thrill of sports betting with online casino entertainment—tailored to local markets and powered by our proprietary platform for a personalized, seamless experience. KTO is an ascending leader in Latin America, proudly ranked among the top 10 iGaming brands in Brazil. Join us as we set new standards for trust, innovation, and the future of iGaming. Mission: Build, maintain, and expand KTO’s online presence, ensuring strategy translates into editorial calendars, strong storylines, clear scripts/briefs, and consistent monthly and weekly execution—delivering creative quality and full compliance. ### **Key Responsibilities** * Own the weekly and monthly editorial calendar (IG/TikTok/X/YT), defining what goes live, why, and in which format. * Prioritize weekly content based on sports and casino moments, cultural opportunities, and brand directives (campaigns, regions, products). * Produce scripts and briefs for designers, O Clube, creators, and/or partners in collaboration with Social Media Ops. * Define hooks, angles, narrative, CTAs, formats, and references. Coordinate end-to-end production flow: idea → briefing → production → approval → publication. * Align daily with Social Ops and weekly with designers/agencies/Influencer Marketing to ensure pace and consistency. * Maintain up-to-date status tracking of all ongoing production. ### **Requirements** * Proven professional experience leading social media strategies, ideally within sports, media, or entertainment. * Demonstrated track record of growing digital audiences, producing creative content, and managing real-time coverage. * Experience with digital analytics tools. * Knowledge of social media platforms, content formats, and algorithm behaviors. * Ability to develop briefs and evaluate/direct creative content (videos, graphics, creators, copy). * Strong data analysis skills, with the ability to translate insights into strategic actions. * Intermediate to advanced English proficiency for interaction with global platforms, partners, and trends. * Excellent communication, storytelling ability, and sound editorial judgment. * High adaptability and ability to make rapid decisions in live or high-pressure situations. * Creativity, curiosity, and passion for sports and digital culture. * Strong organizational skills and ability to manage multiple projects simultaneously. At KTO, diversity is not just a buzzword—it’s our strength. We are committed to building an inclusive environment where everyone feels valued and empowered. Together, we’re not just working on projects—we’re making real impact in our communities. Join us to celebrate diversity and drive meaningful change! KTO is licensed for sports betting and online gaming in Brazil under Ordinance No. 2.093/2024, ensuring a safe and regulated environment for our operations. **Prohibited Participation** Individuals under 18 (eighteen) years of age; Public officials whose duties are directly related to regulation, control, or oversight of such activities within the federative entity where they hold office; Individuals who have or may have any influence over the outcome of actual sporting events subject to fixed-odds betting lotteries, including: * Individuals holding positions as sports executives, sports technicians, coaches, or technical staff members; * Referees or assistant referees in sports disciplines, or their equivalents; sports entrepreneurs; athletes’ or coaches’ agents or representatives; sports technicians or technical staff members; * Members of administrative or supervisory bodies of entities managing or organizing sports competitions or events; * Athletes participating in competitions organized by entities belonging to Brazil’s National Sports System; Individuals diagnosed with gambling disorder, as confirmed by a qualified mental health professional. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
