Junior Digital Performance Analyst

Description

Job Summary: A professional to plan, structure, and manage paid traffic campaigns across various digital platforms, with a focus on optimization and return on investment. Key Highlights: 1. Managing paid traffic campaigns across multiple platforms 2. Continuously optimizing digital media strategies 3. Creating persuasive ad copy **Description and Responsibilities:** **Schedule:** Monday to Friday, from 8 AM to 6 PM **Level:** Professional **Employment Type:** Full-time – CLT Plan, structure, and manage paid traffic campaigns on digital platforms; Create, configure, and optimize ads on Google Ads, Facebook/Instagram Ads, TikTok Ads, and LinkedIn Ads; Manage campaign budgets to ensure optimal return on investment; Monitor performance metrics and KPIs; Produce compelling and conversion-focused ad copy and calls-to-action; Propose continuous improvements to campaigns and media strategies. **Requirements:** Bachelor's degree completed or in progress in Advertising and Public Relations, Marketing, Social Communication, or related fields; Experience managing paid traffic campaigns; Practical knowledge of Google Ads and Meta Ads (Facebook and Instagram); Knowledge of Google Analytics for results analysis; Proficiency in Excel or spreadsheets for tracking metrics and data analysis; Desirable: coursework in media management and paid traffic; Ability to create persuasive ad copy. **Benefits:** Health insurance, Dental insurance, Life insurance, Meal allowance, Transportation allowance