AI INTELLIGENCE COORDINATOR

Description

Job Summary: A professional to optimize marketing and strategic insights through AI-driven automation and data analysis, aiming for efficiency and growth. Key Highlights: 1. Strategic application of AI and automation for marketing 2. Focus on data intelligence and product innovation 3. Media, funnel, and CRM optimization for performance **Job Description:** ---------------------- Operational task automation: marketing efficiency and scalability Increase team productivity by reducing operational time and freeing capacity for strategic activities. Implement automations for presentation creation, campaign script and video generation, text production, visual design and variations, translation and adaptation of global content. Structure AI workflows for scalable content production (social media, e-commerce, and campaigns), standardization of product materials, and generation of assets for international markets. Create and manage prompt libraries, intelligent templates, and automated workflows by delivery type. Integrate AI tools into marketing routines (design, content, and business). Insight management for products, innovation, and branding: data-driven strategic intelligence Automated market monitoring: build systems to track global competitors, product launches, campaigns, and brand positioning. Review and social listening analysis: implement automated analyses of product reviews on marketplaces and beauty industry websites, social media comments, consumer and professional feedback, identifying recurring pain points, valued attributes, and market gaps. Consumer behavior trends: monitor beauty consumption trends (with focus on hair care), new ingredients and technologies, as well as behavioral shifts. Insight generation for innovation: translate data into opportunities for new products, portfolio improvements, new marketing narratives, and brand territories. Media, funnel, and CRM optimization: performance and growth Media and performance: apply AI for campaign optimization (Meta, Google, TikTok), automated creative testing, ad variation generation, and predictive performance analysis. Marketing funnel: map and optimize conversion journeys (acquisition, consideration, conversion, retention). CRM and personalization: structure intelligent automations for email marketing, WhatsApp, and personalized customer journeys. Data and analytics: build models for forecasting, LTV analysis, and customer cluster identification. **Mandatory Requirements:** ------------------------------ Education: Bachelor’s degree in Data Science, Engineering, Marketing, Business Administration, or related fields. Specializations in Artificial Intelligence, Analytics, Digital Marketing, and Innovation are considered advantageous. Behavioral Competencies: Strategic and technical thinking. Systemic vision. Analytical capability. Innovation mindset. Execution capability. Cross-functional influence (collaboration with product, brand, digital, and leadership teams). Technical Competencies: Applied artificial intelligence (use of generative AI, workflow automation, and prompt engineering). Data & Analytics (data analysis, dashboard development, interpretation of marketing metrics). Digital marketing (paid media, conversion funnel, CRM, and automation). Tools: generative AI platforms, automation tools, Google Analytics/CRM, and media platforms. **Employment Type:** -------------------------- CLT **PwD (Persons with Disabilities):** -------- YES **Benefits:** --------------- * Health insurance; * Dental insurance; * Life insurance; * Meal allowance. **Work Location:** ---------------------- Vitória \- ES