Description: Specific Knowledge: * Conversion funnel management metrics (CPM, CPL, CPA, etc.) * Ability to analyze data, generate hypotheses, diagnose issues, and implement A/B testing agendas; * Knowledge of the automotive market or digital customer acquisition strategy; * Google Ads and Meta Ads; * Google Analytics; * SEO techniques. Skills: * Analytical ability, using data to generate strategic insights; * Organization: ability to multitask and prioritize responsibilities; * Vendor management: holding vendors accountable for results and delegating tasks; * Creativity in campaign development; * Aesthetic sense; * Results-oriented mindset; * Strong written and verbal communication skills. Experience: * Education: Bachelor’s degree completed; * Field of Study: Humanities or Exact Sciences; * Preferred Qualifications: Postgraduate degree in Marketing; * Experience: Two years working in the automotive sector or in Marketing; * Advanced English proficiency. Develop digital marketing strategies for car subscription plans under the Renault on Demand, Nissan Move, and Toot brands—translating data into sales performance outcomes—and promote brand strengthening and reputation across both online and offline channels. * Creation and management of digital campaigns via Google Ads and Meta Ads; * Management of conversion funnel metrics, focusing on performance and cost optimization through cross-sectional data analysis; * Responsibility for the websites/portals of the three car subscription brands: Renault on Demand, Nissan Move, and Toot; * Monitoring of metrics and proposing optimizations to the customer’s online journey (UX), with a focus on conversion; * Implementation of SEO strategies; * Responsibility for social media communications across the three brands, including managing product subscription awareness and brand reputation; * Responsibility for branding, ensuring alignment among vendors, automakers, and headquarters; * Proposing online and offline initiatives to generate qualified leads across various acquisition channels; * Creation of presentations for senior leadership. 2512210202551931114