Marketing Analyst

Description

Job Summary: The Marketing Analyst will be responsible for generating customer traffic to physical stores and e-commerce platforms and increasing the average transaction value, by creating promotions for social media and commercial activities. Key Highlights: 1. Focus on generating customer traffic and increasing average transaction value 2. Creation of promotional assets for social media 3. Responsible for planning and creating commercial assets **ABOUT THE POSITION:** ON-SITE POSITION IN CAMPO GRANDE \- MS LOCATION: AV. MASCARENHAS DE MORAES, 3589 SCHEDULE TO BE AGREED UPON COMPENSATION TO BE AGREED UPON OBJECTIVE AND FOCUS: The primary objective is to generate customer traffic to stores (both physical and e-commerce) and increase the average transaction value. This role not only plans but also creates promotional assets for social media and other commercial activities. **Position:** Marketing Analyst **Employment Type:** CLT (Permanent) / Service Provider (PJ) **Professional Area:** Marketing **Working Hours:** **Number of Openings:** 1 **Benefits:** . **Requirements: REQUIREMENTS:** **Design & Video:** Proficiency in tools such as Adobe Photoshop/Illustrator and video editing software including Premiere, After Effects, or CapCut Desktop. **Copywriting:** Mastery of psychological triggers and persuasive writing techniques geared toward direct sales. **Data Analysis:** Familiarity with Google Analytics 4, performance dashboards, and CRM systems. **Paid Media:** Advanced experience with Meta and Google Ads Managers. Experience with "Visit Store" campaigns and Facebook/Instagram catalog conversion campaigns. **Regulatory Compliance:** Basic understanding of ANVISA regulations for pharmaceutical advertising (e.g., mandatory legal disclaimers). **Commercial Analysis:** Ability to interpret sales reports (ABC curve) to determine which products should be prioritized in marketing efforts. **REQUIREMENTS:** **Design & Video:** Proficiency in tools such as Adobe Photoshop/Illustrator and video editing software including Premiere, After Effects, or CapCut Desktop. **Copywriting:** Mastery of psychological triggers and persuasive writing techniques geared toward direct sales. **Data Analysis:** Familiarity with Google Analytics 4, performance dashboards, and CRM systems. **Paid Media:** Advanced experience with Meta and Google Ads Managers. Experience with "Visit Store" campaigns and Facebook/Instagram catalog conversion campaigns. **Regulatory Compliance:** Basic understanding of ANVISA regulations for pharmaceutical advertising (e.g., mandatory legal disclaimers). **Commercial Analysis:** Ability to interpret sales reports (ABC curve) to determine which products should be prioritized in marketing efforts.