Senior Advertising Copywriter

Description

Job Summary: We are seeking a creative and persuasive Advertising Copywriter to develop copy for various media, adapting the message to the brand's identity and collaborating with the team. Key Highlights: 1. Work at one of the largest and most innovative communication groups 2. Develop creative and persuasive advertising copy 3. Collaborate in teams and contribute creative insights Do you want to work at one of the largest and most innovative 100% Brazilian communication groups? We are looking for someone to join WT.AG’s creative team within Grupo We. At Grupo We, we are driven by creativity, performance, and a startup mindset. We operate in an integrated manner across advertising, data, technology, and content — always focused on delivering real results for major brands. About the Role: We are seeking an Advertising Copywriter to join our creative team. If you enjoy transforming great ideas into compelling copy that connects brands and people, have a keen eye for trends, and love collaborating in teams, this role could be perfect for you! Responsibilities: - Develop creative and persuasive advertising copy for campaigns across various media, including print, digital, social media, and more; - Adapt tone of voice and messaging according to brand identity and campaign objectives; - Contribute creative insights during brainstorming sessions and creative workshops; - Serve as a reference for junior copywriting team members, reviewing and editing produced copy to ensure accuracy, clarity, and consistency; - Provide constructive feedback to improve the quality and impact of creative materials; - Conduct market and trend research to understand target audiences and adapt content as needed; - Stay updated on new techniques and best practices in advertising copywriting; - Collaborate closely with art directors, designers, media planners, and other professionals to ensure creative integration and consistency across campaigns; - Create reports and presentations of results for clients. Requirements: - Experience as an advertising copywriter in advertising agencies or companies in the sector; - Proven track record in creating effective and relevant advertising content for diverse platforms and formats. Desirable: - 3–5 years of experience (senior level) or 1–3 years (junior level) as an advertising copywriter in advertising agencies or companies in the sector. Additional Information: - Positions available in RS and SP; - Hybrid work model: 3 days remote and 2 days onsite; - Creative, dynamic, and collaborative environment; - Opportunity to work on projects for major national and international brands.