Senior Martech Analyst

Description

Job Summary: Senior Martech Analyst to operate and evolve Marketing Technology tools, ensuring cross-channel personalization through data, automation, and analytical models. Key Highlights: 1. Real-time personalization for relevant customer experiences 2. Configuration and operation of Martech platforms 3. Collaboration with Marketing, CRM, Product, and Technology teams Do you want to join a high-performing team at a company that never stops growing? If you meet the requirements below, apply now for the **Senior Martech Analyst** position—we’d love to meet you! In this role, you will operate and evolve **Marketing Technology (Martech)** tools, enabling the execution of **cross-channel personalization strategies** (website, mobile app, and point-of-sale) using data, automation, and analytical models. **Responsibilities and Duties** * Implement and monitor **real-time personalization solutions**, delivering relevant experiences across digital and physical channels (website, mobile app, and point-of-sale); * Create, maintain, and enhance **performance reports** for personalization initiatives, generating actionable insights; * Configure, operate, and monitor **Martech platforms** (CDP, marketing automation, personalization tools, coupons, notifications, etc.); * Support the development and application of **recommendation, propensity, and AI models**, contributing to more effective segmentation and activation; * Conduct analytical assessments to identify continuous improvement opportunities for campaigns and customer journeys; * Document processes and ensure proper tool usage by relevant departments; * Collaborate with Marketing, CRM, Product, and Technology teams to align data and business needs. **Requirements and Qualifications** * Analytical mindset and structured logical reasoning; * Ability to understand business context and translate data into actionable outcomes; * Strong communication and interpersonal skills; * Proactivity, curiosity, and ability to quickly learn new tools; * Proficiency in **SQL** (data querying and manipulation); * Intermediate/advanced Excel skills; * Knowledge of **statistics** (intermediate level, with focus on predictive modeling); * Proficiency in PowerPoint for creating presentations and reports. **Preferred Qualifications:** * Experience in **statistical modeling**; * Hands-on experience with platforms such as **Salesforce (Data Cloud, Marketing Cloud, Personalization)**; * Experience with Martech and personalization tools; * Experience in **retail** or data-driven businesses. **Additional Information** Benefits: * Childcare allowance * Birthday leave (day off on your birthday) * Exclusive discounts at Panvel Pharmacies * Rotating parking * Extended maternity and paternity leave * Profit and Results Sharing Program (PLR) * Dental plan (via Employees’ Association) * Health insurance * Mental health and financial wellness support programs * On-site cafeteria * Chartered transportation * Wellhub (discounts at gyms) Caring is at our core. For over 55 years, we’ve been building a story centered on what matters most: people. Whether through retail, distribution, or our products and services, we are committed to delivering health and well-being—always and in the best possible way—to our customers, employees, investors, and partners. We work daily to build a more balanced society and environment, always envisioning first and foremost a better world. Our mission: To provide health and well-being to people. Our vision: To be the leader in sustainable and innovative health and well-being products and services. Our values: Integrity, Teamwork, People Development, Excellence in Service, Agility, and Commitment to Results. The Panvel Group comprises three businesses: **Panvel Pharmacies**, the largest pharmacy chain in southern Brazil, with over 600 stores selling medicines and hygiene & beauty products. We operate in multiple cities across Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo. Our **Distribution Centers (DCs)**, among Brazil’s leading pharmaceutical distributors and pioneers in the sector. Our DCs are located in Eldorado do Sul/RS and São José dos Pinhais/PR. The **Lifar Industrial Pharmaceutical Laboratory**, our division for developing and manufacturing cosmetics, medicines, and food products. In addition to producing items for major brands, Lifar also manufactures private-label products for Panvel.