SENIOR CRM ANALYST

Description

Job Summary: Join YDUQS as a Senior CRM Analyst to transform lives through education, leveraging marketing automation and data analysis to optimize communication journeys. Key Highlights: 1. Work on a large-scale and disruptive education project. 2. Use marketing automation tools such as Salesforce Marketing Cloud. 3. Develop SQL and/or Python queries for data analysis. **HERE YOUR CAREER STARTS BIG.** **JOIN YDUQS AS A SENIOR CRM ANALYST.** We have an ambitious project requiring a team ready to think originally and disruptively, with the goal of solving today’s major challenges in education: access, technology, customization, and student success. We are an energetic company that launched at scale and delivers extraordinary results. Join this team! **COME TRANSFORM LIVES — INCLUDING YOUR OWN.** **Responsibilities and Duties** **The main challenges as a SENIOR CRM ANALYST are:** * Use marketing automation tools such as Salesforce Marketing Cloud to design communication journeys for customers, leads, and prospects; * Plan, execute, and measure A/B tests in marketing campaigns; * Develop SQL and/or Python queries for data extraction, manipulation, and analysis; * Generate and structure databases for marketing campaigns; * Automate database updates and maintenance; * Analyze campaign results and prepare strategic insight reports; * Collect, organize, and interpret data to identify business opportunities; * Collaborate with business areas to gather requirements, define needs, and propose process solutions and improvements. **Requirements and Qualifications** **We seek professionals with:** * Completed undergraduate degree, preferably in technical fields such as Systems Analysis and Development, Data Science, Computer Science, Full Stack Development, Information Systems, Statistics, among others; * Knowledge of SQL; * Experience with data extraction, transformation, and loading (ETL) processes; * Experience with database clustering (audience segmentation, group creation, persona development). **Preferred Qualifications:** * Experience with Salesforce Marketing Cloud or other CRM tools; * Experience with Databricks; * Experience with A/B testing; * Experience with marketing automation tools; * Experience analyzing campaign results; * Knowledge of Python; * Prior experience as a CRM Analyst, Data Analyst, or Full Stack Developer. **Additional Information** Work Location: Barra da Tijuca – RJ (Montreal Building) Work Schedule: 40 hours per week, Monday to Friday, 9 AM to 6 PM, with flexible options from 8 AM to 5 PM. **At YDUQS, you’ll find:** * **Tuition scholarships** up to 100% for employees, legal dependents, and affiliates (parents, siblings), allowing up to three simultaneous scholarships; * **Comprehensive medical assistance**, fully subsidized for employees and partially for family members, with employee responsible for copayments; * **Optional dental assistance**, to support your oral health; * **Meal allowance or food voucher**, with choice options tailored to your needs; * **Wellhub or Totalpass**, offering flexible gym membership options; * **Wellz**, a platform dedicated to employee mental and emotional well-being, offering various support formats, including online individual therapy; * **Wellness and benefits club**, featuring a dedicated program and exclusive advantages; * **Flexible dress code**, promoting our diversity; * **Life insurance;** * **SESC membership;** * **Corporate University**, accessible via our exclusive portal, Educare; * **Growth opportunities**: over 60% of current openings are filled through internal selection processes. Hybrid work model for all corporate offices of the company. Flexible working hours: We offer a Flexible Hours Policy for corporate administrative employees, with defined time bands—including remote work options—set by the company. Extended remote work (home office) for new mothers returning from maternity leave, for up to three months, depending on role. We believe in the excellence of our education and therefore prioritize alumni from our institutions in our selection processes. Commitment to inclusion: All our positions are also open to people with disabilities, reinforcing how much we value diversity. **DIVERSITY:** YDUQS values diversity, and the additional information provided in the diversity fields is very important to us—please be sure to complete them. Have you ever thought about **transforming society** through **education**? Then join YDUQS! YDUQS is an education and technology services group committed to driving a **quantum leap in quality** for higher education in Brazil. We deliver high-quality education to individuals across all socioeconomic classes nationwide—and throughout their adult lives. With approximately 1.4 million students, we are one of the largest higher education groups in Brazil. With nearly 16,000 employees, we are among the best companies to work for in the country, according to the EXAME People Management Award 2024. We are ambassadors of Educa2030, the UN Global Compact Brazil initiative, and the only higher education institution worldwide rated "AA" for ESG performance by MSCI in October 2023—demonstrating our commitment to higher education in Brazil and our ability to generate value for all stakeholders. **PURPOSE** Educate to transform. **VALUES** **Student-Centered Focus** We all work for the student—we are passionate about education. **Ownership Mindset** We act like owners, taking pride in every delivery. **Results-Oriented Focus** Every effort yields real and sustainable impact. **Educational Excellence** We exceed expectations by delivering the highest-quality training and experience across all segments we serve. **People-Centric Culture** We take pride in working here. We develop people and recognize outstanding contributions. **Innovation and Technology** We embed technology across all processes, empowering students, faculty, and employees. **Diversity and Ethics** We do what is right and value differences. **OUR EDUCATIONAL INSTITUTIONS** Ibmec – IDOMED – Estácio – Damásio Educacional – Hardwork Medicina – Qconcursos – Wyden: UniToledo, UniFacid, UniFanor, UniFBV, UniRuy, Faculdade Martha Falcão, UniFavip, UniMetrocamp, Facimp, Faci, and Newton Paiva. **We Are Transforming Education Through Technology** For us, education and technology are the formula for inclusion. Leveraging the best each of our institutions offers, we are building—uniquely among organizations—an education model combining quality, scale, broad access, specialization, and seamless integration of in-person and digital learning. **The Sector’s Leading Digital Ecosystem** * +30 AI-powered solutions scaling across the business * 80% of innovation and technology professionals are internal hires * 150 partnerships with startups and innovative solutions * Deep expertise in student behavior analytics **WHAT YOU’LL FIND HERE?** We employ professionals who value innovation within a diverse, humble, and ethical environment. Our initiatives always place **the student at the center of decision-making**, as we consider their success our own. With strong **digital culture adoption**, we operate through developing methodologies and content reflecting today’s challenges and needs. We have a **highly senior and competent leadership team**, guiding our organizational strategy with confidence. We are committed to reducing the strategic national challenge of Diversity & Inclusion, implementing a **structured program and consistently elevating this topic with senior leadership.** We are obsessed with **employee engagement**, having implemented a structured eNPS program with five squads operating in parallel, focused on continuous improvement of the employee experience. Within three months of launch, we’ve already implemented 14 improvements targeting career opportunities and digital infrastructure. Have you ever thought about **transforming society** through **education**? Then join YDUQS!