Communication and Brand Coordinator

Description

Job Summary: The Communication and Brand Coordinator will lead the communication strategy and brand portfolio management, ensuring positioning and strategic coherence. Key Highlights: 1. Lead the Communication and Brand Portfolio Strategy. 2. Ensure strategic coherence and consistent application of brands. 3. Strengthen reputation, differentiation, and business value. At CostaFoods Brasil, we believe plurality is what strengthens us. Simplicity is our way of making things happen — respecting, valuing, and learning from the differences that make each person unique. Together, we are driven by the purpose of taking our Minas Gerais roots to inspire the world! Throughout our history, we have earned trust and recognition both within and outside Brazil. Today, our brands are present in more than 40 countries across five continents: Asia, Africa, Americas, Europe, and Oceania. Here, everyone is welcome, regardless of gender, age, disability, sexual orientation, nationality, race, religion, or any other characteristic. If you identify with our way of being, join us in growing together! We are seeking a **Communication and Brand Coordinator** You will lead the Communication and Brand Portfolio Strategy, ensuring correct positioning, strategic coherence, and consistent application of corporate and commercial brands across all touchpoints, strengthening reputation, competitive differentiation, and business value generation. **Responsibilities and Duties** * Oversee brand architecture, governance, positioning, and performance across the group, ensuring clear role definitions among the corporate brand, commercial brands, and new brands or business initiatives — aligned with Marketing Management. * Lead, develop, and engage the team under your responsibility, fostering a culture oriented toward strategy, consistency, collaboration, and excellence in execution. * Define, evolve, and coordinate the brand architecture, ensuring alignment between the corporate brand and commercial brands. Establish the strategic role, positioning, and scope of operation for each brand in the portfolio. * Lead brand creation, launch, expansion, or repositioning processes — including product lines and sub-brands — in close coordination with other Marketing, Sales, and R\&D teams. * Ensure correct strategic positioning and consistent brand application across all market touchpoints, including media, points of sale, events, and trade marketing activities. * Define and coordinate the content strategy for portfolio brands, ensuring alignment with positioning and strategic audiences. Coordinate brand presence across institutional and digital channels, including owned platforms, social media, digital campaigns, and internal communications. * Collaborate closely with Market Intelligence, Trade Marketing, and Customer Experience teams to ensure a data-driven, consistent brand positioning reflected both at the point of sale and in the consumer experience. * Define and monitor brand, communication, and touchpoint execution KPIs. * Manage the department’s budget, ensuring strategic allocation across brands and initiatives in alignment with Marketing Management guidelines.  **Requirements and Qualifications** * Bachelor’s degree in Communications, Marketing, Advertising, or related fields. * Experience in brand management, branding, and corporate communications, preferably within matrix organizational structures. * Proven leadership experience managing teams, partners, and cross-functional collaboration with sales and technical departments. * Willingness to work onsite at our Divinópolis/MG unit. * Brazilian driver’s license (Category B) and highway driving capability. Preferred qualifications: * Experience in marketing management at large corporations or industrial companies. * Specializations in Branding, Strategic Communication, or People Management. **Additional Information** * Meal Allowance: BRL 800. * Food Voucher. * Health Insurance: Unimed or Hapvida. * Dental Plan: Bradesco. * Life Insurance. * Wellhub (Gympass). * Short-Term Incentive Plan (ICP). * Fuel Card. * Educational partnership agreements offering discounts on undergraduate and postgraduate courses. **CostaFoods Brasil: Minas Gerais Roots, Global Strength!** Founded in 1999 in São Sebastião do Oeste, in the heart of Minas Gerais, CostaFoods Brasil emerged from the simple yet fertile soil of Brazil’s interior, growing with the purpose of taking Minas Gerais’ roots to inspire the world. We are a company that unites tradition, innovation, and commitment to quality at every stage of our work — from farm to table. We carry the strength of our origins and take pride in representing the Minas Gerais way of doing things well — always with respect, simplicity, and purpose. Today, we are a national benchmark in the poultry sector, with three market brands (Avivar, Belavida, and Rara), operating in over 20 Brazilian states and internationally present in more than 40 countries.