Job Summary: The SEO Specialist will lead the brand’s organic growth strategy, increasing visibility, traffic, and conversions, with emphasis on data analysis and business expansion. Key Highlights: 1. Lead the brand’s organic growth strategy 2. Play a pivotal role in business expansion 3. Focus on data analysis and continuous improvement The SEO Specialist will be responsible for leading the brand’s organic growth strategy, operating both strategically and operationally to enhance visibility, qualified traffic, and conversion—both on the company’s own e-commerce store and in strengthening its digital presence across marketplaces. This professional will play a pivotal role during the business’s expansion phase, supporting launches of new categories, collections, and growth initiatives—all grounded in data analysis, search behavior, and market opportunities. The role requires strong analytical capabilities to monitor performance metrics, identify technical and content optimization opportunities, track competitors, and translate data into actionable plans that deliver tangible revenue impact. The specialist will also integrate SEO into marketing, content, technology, and commercial strategies, ensuring digital decisions align with business objectives. We seek a curious, results-oriented professional who stays current with industry best practices and tools, embraces continuous improvement, and is capable of constantly testing, learning, and evolving the brand’s organic performance. **Responsibilities** Develop and execute the full SEO strategy (technical, on-page, content, and off-page) Conduct keyword research focused on search intent, volume, competitiveness, and conversion Optimize product pages, category pages, and institutional content to improve rankings and performance Collaborate with the technology team to implement technical improvements Monitor organic traffic, rankings, CTR, conversion rate, and SEO-driven revenue Support the content team with data-driven, seasonality-informed editorial planning aligned with fashion retail trends **Skills** Experience with tools such as Google Search Console, Google Analytics 4, and Google Tag Manager Knowledge of information architecture and e-commerce platform structure Familiarity with HTML, CSS, and CMS/e-commerce platform functionality Data analysis and metric interpretation skills, using dashboards and performance indicators Ability to build dashboards and performance analyses Implementation and validation of structured data (Schema Markup) **Requirements** Proven SEO experience in e-commerce environments Hands-on experience analyzing organic traffic and conversion metrics Understanding of the online retail customer journey Strong organizational skills to manage multiple projects simultaneously Genuine interest in digital trends and search behavior Employment Type: Full-time CLT, Freelance / PJ Compensation: R$1.560,68 – R$4.596,51 per month Benefits: * Health insurance * Dental insurance * Commercial partnerships and discounts * Profit-sharing program * Food allowance * Meal voucher * Transportation allowance