Job Summary: The CRO Analyst will serve as the customer journey optimization engine, converting traffic into revenue through data analysis, experimentation, and reduction of friction in the conversion funnel. Key Highlights: 1. Customer journey optimization engine, converting traffic into revenue. 2. Rigorous experimentation methodology and in-depth data analysis. 3. Relentless focus on reducing friction in the conversion funnel. The **CRO Analyst** will be the engine driving optimization of our customer journey. Your mission is to convert traffic into revenue using a rigorous experimentation methodology. You will not rely on "gut feelings", but rather on validated hypotheses, in-depth data analysis, and a relentless focus on reducing friction in the conversion funnel. **Key Responsibilities** Identify Opportunities: Analyze user behavior on the website/app to identify bottlenecks and friction points. Manage the Testing Roadmap: Prioritize hypotheses based on potential impact and effort (using frameworks such as ICE or PXL). Execute Experiments: Configure, launch, and monitor A/B, multivariate, and personalization tests. Generate Qualitative Insights: Conduct usability tests and interviews to understand customer pain points beyond the numbers. Performance Reporting: Communicate results clearly, documenting learnings and next steps for the Growth team. **Essential Competencies** Data Analysis Proficiency in Google Analytics 4 (GA4), BI tools (Tableau or Looker), and funnel analysis. Experimentation Practical experience with A/B testing tools (VWO, Optimizely, Adobe Target or similar). User Research Analysis of heatmaps (Hotjar/Clarity), session recordings, and design of qualitative surveys. Growth Mindset Knowledge of agile methodologies and Growth frameworks (ICE score, North Star Metric). Technical (Desirable) Basic knowledge of HTML/CSS/JavaScript (for test implementation) and applied statistics (statistical significance) **Preferred Qualifications** Certifications in Google Analytics or CXL Institute. Prior experience in e-commerce or high-scale SaaS products. Knowledge of conversion-focused copywriting. Employment Type: Full-time Compensation: R$6.000,00 \- R$10.000,00 per month Benefits: * Company mobile phone * Free parking Experience: * CRO (Mandatory)