Job Summary: We are seeking a results-driven CRO Analyst to optimize user experience and maximize conversion rates across digital channels, working with A/B testing and data analysis. Key Highlights: 1. Optimize user experience and maximize conversion rates. 2. Work in a collaborative environment with multidisciplinary teams. 3. Opportunity for growth in a company that values diversity. **WMS**, in partnership with **I\-cherry**, is looking for a results-focused CRO Analyst to optimize our users’ experience and maximize conversion rates across our digital channels. You will be responsible for identifying funnel bottlenecks, formulating data-driven hypotheses, and managing end-to-end A/B tests—ensuring our marketing strategies translate into measurable business outcomes. You will receive support from: a manager and a supervisor, as part of a multidisciplinary team dedicated exclusively to this client. **WMS** and **I\-CHERRY** recognize that diversity is the driving force behind innovation and sustainable growth. We value diversity in all its forms, acknowledging that each individual brings a unique, dignified, and valuable perspective. We do not tolerate any form of discrimination or prejudice. By affirming this commitment, we extend an invitation to you to help us build an inclusive and diverse environment. All our positions are open to People with Disabilities, Black, Brown, and LGBTQIAPN\+ individuals. **Responsibilities and Duties** **Your day-to-day will include:** * Monitoring user behavior using web analytics tools and heatmaps to identify improvement opportunities; * Conducting qualitative and quantitative analyses (surveys, usability tests, and feedback analysis) to understand customer pain points; * Designing, implementing, and monitoring A/B and multivariate tests; * Documenting learnings (what worked and what did not) and presenting impact reports to stakeholders; * Collaborating closely with Design (UX/UI), Technology, and Media teams to implement optimized changes. **Requirements and Qualifications** **The profile we seek:** * Degree in Statistics, Mathematics, Business Administration, Advertising and Public Relations, Digital Marketing, or related fields; * Advanced Excel proficiency; * Experience with Google Analytics 4 (GA4\). **Additional Information** **Ahhh, about our differentiators!** **Benefits:** * SulAmerica Medical and Dental Plan; * Meal Voucher or Food Allowance; * Life Insurance; * TotalPass; * Birthday Day Off; * Remote Work Allowance; * Extended Maternity and Paternity Leave; * Pharmacy Discounts; * EAP (Employee Assistance Program); * Light atmosphere and relaxed work environment! * Creative and fun people! * Immense internal growth opportunities! **More details:** * Employment type: CLT; * Hybrid work model: office attendance in São Paulo or Rio de Janeiro; * Must reside in São Paulo or Rio de Janeiro. *At WMS, we consider all applications for our openings without distinction based on gender, sexual orientation, ethnicity, culture, origin, religion, disability, age, etc.* **WMS** is a media company founded in 2021 as part of WPP Brazil’s strategy to centralize media intelligence across its operations. The company was established with the mission of shaping the new era of media in Brazil through technology and data, delivering strategic media planning services and excellence in execution. **WMS** aims, in the short term, to standardize media knowledge and execution across its operations, and in the long term, to position itself as **the largest media company in Brazil.**