MARKETING STRATEGIST

Description

Job Summary: We are seeking a visionary Marketing Strategist to lead the development of brand narratives and create innovative strategies. Key Highlights: 1. Lead the strategic development of campaigns and brand narratives. 2. Facilitate ideation and creative direction processes. 3. Serve as a creative and strategic reference for multidisciplinary teams. With the purpose of bringing emotion to people's lives, La Moda seeks professionals who set bold goals and dream big, who obsess over details in pursuit of perfection, who admire the intelligence of those eager to learn continuously, who engage others to foster cohesion, and who reinvent the ordinary every day—surprising through audacity to go beyond. All our job openings are also open to people with disabilities. **Responsibilities and Duties** We are looking for a visionary **Marketing Strategist**, with strong expertise in creative and content strategy, capable of transforming ideas into impactful campaigns. This professional will be responsible for leading the development of brand narratives, designing innovative strategies, and ensuring our positioning remains ahead of the market. * Lead the strategic development of campaigns, product launches, and brand narratives grounded in strong creative foundations. * Facilitate ideation, conceptualization, and creative direction processes, bridging strategy and execution. * Develop core concepts and creative territories for brands, collections, and special projects. * Serve as a creative and strategic reference for squads and multidisciplinary teams. * Translate cultural, behavioral, and market insights into relevant, actionable ideas. * Ensure narrative and conceptual consistency across all brand touchpoints (online and offline). * Challenge the team with new approaches, formats, and languages. * Support strategic decisions with long-term brand vision. **Responsibilities — Emphasis on Research and Intelligence** * Conduct qualitative research and desk research on consumers, behavior, culture, and trends. * Analyze market movements, benchmark brands, competitors, and national and international references. * Connect quantitative and qualitative data to strategy and concept development. * Transform research findings into frameworks, strategic narratives, and clear creative direction. * Act as custodian of strategic insights, ensuring consistent and continuous brand evolution. * Structure post-campaign learnings and cycles of strategic improvement. **Requirements and Qualifications** **Academic Background (Preferred)** * Bachelor’s degree in **Marketing, Advertising and Public Relations, Social Communication, Business Administration with Marketing focus, Journalism**, or related fields. * Postgraduate degree or MBA in **Digital Marketing, Branding, Communication Strategy, Brand Management, or Innovation** (preferred). **Differentiators** * Experience in companies or agencies focused on innovation and branding. * Knowledge of UX Writing, SEO, and influencer marketing. * Portfolio showcasing creative cases and high-impact campaigns. * Proven experience in marketing strategy, brand strategy, or strategic planning. * Strong conceptual, creative, and analytical capabilities. * Broad cultural repertoire and strategic brand vision. * Experience managing complex creative and strategic processes. * Exposure to behavioral research, trend analysis, and insight generation. * Ability to articulate strategy, creativity, and business in clear, inspiring narratives. * Experience in dynamic, hybrid, or squad-based environments. * Excellent communication and influence skills with leadership and teams. **OUR STORY** The La Moda Group is a vibrant organism, creating brands born with high desirability and numerical success. It develops innovative solutions that connect people’s desires with fashion and behavioral trends. Our story began in 1986 with a small family business founded by Arcílio and Vera Olivo. After 20 years of experience in children’s apparel manufacturing, **Lança Perfume** was launched in 2006. The brand’s exponential growth and market relevance elevated the La Moda Group to a new level, enabling the creation of new brands targeting diverse audiences: **My Favorite** in 2016 and **Lança Perfume Easy** in 2021. The La Moda Group’s purpose is to bring emotion to people’s lives and currently employs approximately 1,000 people. Its headquarters is located in Criciúma/SC, with units in Nova Veneza/SC, two direct-sales showrooms in São Paulo/SP and Goiânia/GO, and 20 company-owned stores nationwide. **OUR LA MODA WAY** Our values are our non-negotiable principles—a genuine choice. We believe we can reinvent the ordinary in an entirely different and extraordinary way. Our values guide our actions and inform our decisions. They are: Learn and Teach; Dream Big; Nonconformity; Collaboration; Surprise.