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Job Summary: You will be responsible for evaluating, designing, building, and maintaining tracking and analytics solutions, collaborating with product, technology, and business leadership. Key Highlights: 1. Creation, maintenance, and documentation of the company's official Tracking Plan 2. End-to-end management of Google Tag Manager (Client- and Server-side) 3. Exploratory data analysis and communication of new findings We are specialists in **technological transformation**, combining human expertise with AI to build scalable tech solutions. With over 8,000 CI\&Ters worldwide, we have partnered with more than 1,000 clients over our 30-year history. Artificial Intelligence is our reality. **Important**: If you reside in the Campinas Metropolitan Region, your physical presence at our city offices is mandatory, per our current attendance policy. We are specialists in technological transformation, combining human expertise with AI to build scalable tech solutions. With over 7\.400 CI\&Ters worldwide, we have partnered with more than 1\.000 clients over our 30-year history. Artificial Intelligence is our reality. **Important: If you reside in the Campinas Metropolitan Region, your physical presence at our city offices is mandatory, per our current attendance policy** **Mission:** You will be responsible for evaluating, designing, building, and maintaining the company's tracking and analytics solutions. You will collaborate with product, technology, and business leadership to define appropriate mechanisms, ensuring development of scalable, reliable, and secure solutions. **Key Responsibilities:** * Create, maintain, and document the company's official Tracking Plan; * Participate in structuring ceremonies and coaching for business and technical SQUADs focused on Analytics; * Define and develop metric plans based on business problems; * Configure Analytics tools according to defined metric and tagging plans; * Conduct exploratory data analysis, create data-driven narratives, and clearly and effectively communicate new findings, promoting data visualization for both technical and executive audiences; * End-to-end management of Google Tag Manager (Client- and Server\-side); * Translate business requirements into technical tagging specifications (Data Layers); * Define and standardize event and property naming conventions (taxonomy) to ensure data consistency across CDP and CRM platforms (Segment, Salesforce, Braze, etc); * Ensure business rules for creating new attributes and events are followed by teams connected to the CDP; * Map data flows from source to destination; * Support development and platform teams in configuring and maintaining the CDP platform (Segment); * Identify and request customizations to the CDP platform for data ingestion and processing; * Manage Identity Resolution, ensuring anonymous IDs are correctly unified with user IDs in the CRM platform; * Governance and maintenance of cookie consent integrated with OneTrust; * Connect and enforce consent rules during data collection; * Monitor and approve new data destinations, ensuring no Personally Identifiable Information (PII) leakage occurs; **Requirements:** * Solid experience as a Data Analyst * Proven experience implementing and managing tracking and analytics for digital products (web and/or mobile); * Experience creating, maintaining, and documenting Tracking Plans, including defining events, properties, and business rules; * Hands-on experience with Google Tag Manager (GTM), including client\-side and server\-side implementation; * Familiarity with Data Layer and ability to translate business requirements into technical tagging specifications; * Experience with CDP platforms (Snowplow, Twilio Segment or similar) and CRM platforms (Salesforce, HubSpot or similar), including mapping of attributes, events, and data destinations; * Knowledge of event and property taxonomy, ensuring standardization across different platforms (CDP, CRM, Analytics, etc.); * Experience mapping data flows from source to destination, identifying points of collection, transformation, storage, and activation; * Experience configuring and managing Analytics tools (Google Analytics 4, Mixpanel, Amplitude or similar); * Knowledge of data governance, particularly regarding behavioral data collection, PII, and LGPD compliance; * Experience with cookie consent management tools (OneTrust or similar) and their integration with the tracking ecosystem; * Ability to perform exploratory data analysis and build data-driven narratives, communicating insights to both technical and executive audiences; * SQL knowledge for querying and exploring data in data warehouses/lakes and BI tools; * Experience working in agile teams (Scrum, Kanban) and collaborating with Product, Technology, and Business teams; * Excellent verbal and written communication skills, with ability to facilitate discussions, lead ceremonies, and support squads on analytics topics; You’ll stand out if: * You have prior experience leading Digital Analytics / Tracking discipline within an organization, serving as the technical reference; * You have built a corporate-wide Tracking Plan or standardized Data Layer from scratch for multiple products; * You have experience with Identity Resolution, unifying anonymous and authenticated IDs in CDP/CRM environments; * You have experience instrumenting events in mobile applications (SDKs, Firebase, etc.) in addition to web; * You have hands-on experience with BI and data visualization tools (e.g., Looker, Tableau, Power BI, Mode, etc.) for building executive dashboards; * You have worked in high-volume data contexts with multiple destinations, requiring strict governance and quality rigor; * You enjoy acting as a knowledge multiplier, conducting workshops, training sessions, and coaching for squads and leadership; * You have experience documenting analytics standards, guidelines, and playbooks to streamline onboarding for new teams and products. \#LI\-JP3 **Our Benefits:*** Health and dental insurance; * Meal and food allowances; * Childcare assistance; * Extended parental leave; * Partnerships with gyms and health & wellness professionals via Wellhub (Gympass) TotalPass; * Profit and Results Sharing (PLR); * Life insurance; * Continuous learning platform (CI\&T University); * Discount club; * Free online platform dedicated to promoting physical health, mental well-being, and overall wellness; * Pregnancy and responsible parenting courses; * Partnerships with online course platforms; * Language learning platform; * And many more More details about our benefits here: https://ciandt.com/br/pt\-br/carreiras At CI\&T, inclusion begins at first contact. If you are a person with a disability, it is important to **submit your medical report during the selection process.** *Check which details must be included in the report* *by clicking here.* This way, we can guarantee the support and accommodations you deserve. **If you don’t yet have the qualifying medical report, don’t worry: we can support you in obtaining it.** We have a dedicated Health and Wellness team, inclusion specialists, and affinity groups that will support you throughout every stage. Count on us to walk this journey alongside you.
